Now you can Buy Real 22Kt Gold Jewellery online too

MUMBAI, India - Nov. 28, 2013 - PRLog -- Launched recently is India’s first 22KT Gold online Jewellery (http://www.karatcraft.in/) Brand called www.KaratCraft.IN.  They have over 1500 designs of Jewellery in 18Kt & 22KT Gold and Diamonds listed on their site.  The young Brand aims to be ‘Your Online Family Jeweler’.

We explored and spoke to the Karatcraft.IN team who are based out of Mumbai. They said that the entire ecosphere of Jewellery Sellers in the online medium were overcharging, and were not transparent in their pricing with the customers.

They realized that Jewellery pricing is crucial and one of the Key factors in the customer buying process.   KaratCraft.IN the Brain child of a few dream makers worked on this idea and modeled a business out of it. They have used technology as an enabler and created a dynamic website brand under which all the products listed are sold, in a complete transparent manner.

According to the KaratCraft.IN team, no other recognized portal including the market leaders in this category are using this ‘Open Book Pricing’ principle to sell their jewellery. The USP of KaratCraft.IN is that they provide a complete Price Break, up of every piece of jewelry they sell in Gold and Diamonds, just like the traditional mom-n-pop jeweler.

All Jewelry designs have details of Metal weight, Price per Gram of Gold (of that day), Making Charges, and other Taxes as applicable. For Diamond Jewellery, they are also providing the Weight of Diamonds and the Price per Carat, Which means, No more Fixed Prices or MRP’s for Diamond Jewellery.

The Spokesperson at KaratCraft.In went on to mention, as a Business Principle the entire catalogue of designs has all the details of the ‘Ingredients’ that went into the product. They Sell Certified, VS-GH Diamonds, at Rs 60,000 per Carat, this is by far the lowest among all online jewelers, if translated and worked backwards from MRP’s that is reflected in their product details.

Moreover, this is the only Online Brand selling 22KT BIS Hallmarked jewelery.  Since Karatcraft.IN is based out of Mumbai, they charge Gold Rates of Mumbai, which are considered amongst the lowest in the country. This benefits the customers, since they would have otherwise paid out on an average of 1% to 4% extra in the Jewellery stores. KaratCraft.IN intends to pass this benefit to their customers.

They also have collections 9 collections, Alo, Artistra, Daivam, Aurum, Deja’Vu, Ikebana, Lattice, Ripples both in Gold and Diamonds. Their product range in 22KT Gold starts from 0.75 gram with a Making Charge / Labour of 15% which works out to around Rs. 3500 / - in Gold. For diamonds in VS-GH quality their price range starts at Rs 8000/-. This is considered affordable from the customer’s point of view.

We were surprised to see lots of jewellery designs in authentic 22KT Gold jewellery for less than Rs 5000/- on KaratCraft.IN. They seemed to have the largest collection for Bangles, Bridal sets,  Mangalsutras, Ear Rings, Lockets, Pendant sets, Tanmaniya, Necklaces and Sets, and had lots of Jewellery for Men (http://www.karatcraft.in/) too, Rings, Chains, Alphabet pendants, Bracelets. And don’t worry in case you don’t know the size of your Finger or wrist, they have a sizer to guide you too.

So don’t go to your nearest store, just rush online and log into KaratCraft.in