News By Tag
News By Place
Oqibo, the new voice of professional skincare is quietly creating a stir
A fresh thinking professional skincare range developed by an expert team aiming to create a new idea of how beauty looks and feels. Their mission? A Happy. Remarkable. You.
This year sees the team reach and exceed some pretty impressive figures; 200,000 customers, 1.5 million parcels shipped and 5 million product samples dispatched. But then that’s only half their story.
Matt Edmundson, Co founder and CEO of Oqibo explains “ We have a privileged relationship with our customers. Skincare is an incredibly personal issue and so for us, we made it our priority from the outset to give the very best advice at the right time, helping define those products most suitable for our customers needs. We have daily conversations with our customers and so have been privilege to direct and important information about their individual skincare and lifestyle needs and wants. It’s meant that we have been able to offer consistently great service and great products that really do deliver beyond expectation”
As Matt goes on to say, it’s these regular personal conversations that led the team into product research and development. “Product development is absolutely the natural next step for us. These conversations, whether a specific need for advice from our professional skincare team or general discussion and feedback on the products our customers use, have given us invaluable insights. What we learnt is that something, somewhere is out of kilter and things are not quite working as they should. We discovered that there is a deeply held sense of shame surrounding the ideas of beauty, a deep-seated belief, an idea that things can and should be improved, erased or simply be better somehow. But better for who and by what measure? We felt the focus needed to shift, a shake up. New dialogues and ideas are essential in helping us move away from these current ideals, to get back to the basics of simply being an individual. This concept, coupled with the idea that really great skincare can represent really great value was where we started to think about what we could, should and would do differently.”
And Oqibo does do things very differently. Happy, Remarkable, You is a powerful philosophy and it’s this idea that being yourself, celebrating the you you happen to be that is a much needed and powerful antidote to the shame weighing heavily on all our faces.
The Oqibo product range is purposefully small, offering a boutique feel to what is a well researched and developed group of products that do really good stuff for skin. Are they great value? Absolutely. Oqibo is a values driven company whose culture runs deeply through every aspect of their activities. Their ‘do good’ mantra can be seen in every aspect of their brand. Their ingredients, product information, customer support, pricing and their charitable giving.
Matt notes “My personal philosophy is that ‘there is no point doing all this great stuff if it doesn't help other people. If we are going to do life, we may as well change the world at the same time: it's our legacy’. When we set out to develop Oqibo the legacy of our business activities was actually the starting position. What did we really want to this brand to leave behind? A legacy of celebration, of individuality, of a different take on beauty. We also wanted to give back which is why every Oqibo product purchased donates to support Next Chapter Charity in delivering education, training and healthcare projects that help create self-sufficiency through sustainable income.”
Too good to be true? Absolutely not, the team really live and work their philosophy. So what’s the secret to their success so far?
“Innovation, adaptation and lots and lots of fun! The ability to be innovative and flexible in all that we do has been pivotal to creating the responsive way in which we work. We have an amazing team that enable us to take care of everything in-house, so we manage warehousing, distribution, customer orders, and communications personally and directly from start to finish. Our tech capabilities mean that our website, distribution and even our apps are super responsive and adaptable as our customer needs change.” Matt explains.
So does that mean that we will see Oqibo grow and grow? Not according to Matt “Our intention has never been to create a huge range of products, our experience shows that keeping things simple and creating hardworking products that actually work are the secret to great skincare. We wanted to launch with some really key products and that’s exactly what we’ve done. They will form the cornerstone of the range, but I can tell you that three more products will be joining the family early next year so watch this space!”
Oqibo is certainly one to watch in the coming months. Their philosophy and their product range are a breath of fresh air in what has, for too long, been a stagnant and stifling industry.
- - - - - - - - - - - - -
Notes to Editors:
Samples are available upon request. To request a pack, please contact:
Oqibo is a registered trademark of Oqibo Ltd.
123a Allerton Road
Oqibo is a Professional Skin Care Company passionately pouring this expertise, understanding and really good stuff into some pretty incredible, effective products.
Oqibo products are expertly formulated to support, protect and nourish the skin naturally. The complex and active formulas high in marine and botanical extracts seek to work with the skins natural processes, promoting healthy, happier skin.
The Oqibo team are a bunch of fabulously dedicated people who believe in delivering skin health not beauty and enthusiastically celebrate the you shaped you, you happen to be. Oqibo believe that great skin care starts and ends with a Happy, Remarkable, You.
Oqibo also believes in the power of good. Every Oqibo product purchased helps support Next Chapter Charity. 100% of the funds raised go directly to help fund or support education, training and healthcare projects that help create self-sufficiency through sustainable income around the globe.
Want to find out what all the fuss is about?
Oqibo is Available now from http://www.oqibo.co.uk and via professional skincare specialists http://www.jerseybeautycompany.co.uk/
0845 129 7192