Essex Events Planner Reveals Four Reasons to Keep Corporate Entertainment on Your Marketing Budget

FINCHINGFIELD, U.K. - Nov. 22, 2013 - PRLog -- In times of austerity, it is easy to think corporate entertainment should be one of the first initiatives to be cut from the marketing budget. But it’s important to realise that throwing a corporate party can boost a company’s image, with benefits reaching to both client engagement and staff morale.

Sourcerer Events (http://www.sourcerer-events.co.uk) has put together four reasons why it’s imperative to keep that corporate entertainment budget high on a marketing priority list:

1.    Stand out from the crowd

When competitors are slashing their expenses by cutting down on corporate entertainment, by holding a company party you will certainly stand out from the crowd.  Corporate parties send a positive message to both clients and staff alike, reassuring everyone that you are a solid company looking to the future.

2.    Boost morale and productivity

If staff have been reassured of the company’s success through a corporate event, you can guarantee that productivity and morale will receive a boost, creating a virtuous circle. What’s more, in larger establishments, it’s a chance for cross-department interaction, and you can also get staff involved with the party planning process, designating certain employees to liaise with the event planner.

3.    Put a face to a name

Personal interaction with business partners makes an incredible difference. By throwing a corporate event, your clients will be able to put a face to a name, making them feel like an individual and therefore special. Ensure all client-facing staff are in attendance at the event so your clients can meet all their contacts.

4.    Launch a new product

Corporate entertainment isn’t just about reassurance; holding a corporate party is also an excellent way to launch a new product, particularly as all staff and a good portion of your client base will be in attendance, saving vital time, energy and money in getting the word out there.

Low-Key Corporate Entertainment Can Work Equally as Well as High-Profile

Shelley Morris, founder of Sourcerer Events, says, “You don’t have to blow the budget to have a successful event; sometimes a simple function tailored to the interests and needs of your clients works just as well as something flashy. Why not hire an events coordinator to help keep the party planning budget under control?”

For a professional corporate party planning service in Essex, look no further than Sourcerer Events. For an informal chat about your event and to bounce around some ideas, get in touch via http://www.sourcerer-events.co.uk.