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Follow on Google News | HSMAI To Honor Launchfire With A Silver Award In 57th Annual Adrian Awards CompetitionWinners Will Be Honored at the HSMAI Adrian Awards Gala Feb. 24, 2014 in New York
By: Launchfire This year’s contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. On Feb. 24, 2014, HSMAI will pay tribute to Launchfire during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis. Launchfire is a boutique promotional advertising agency that has seen tremendous success with innovative and gamified promotions since it was founded in 1999. The Adrian winning promotion, built to promote Wyndham’s Microtel Hotel chain, featured a fun and engaging gamified experience that was integrated into Wyndham’s online booking system and its loyalty program, Wyndham Rewards. Launchfire co-founder AJ Pratt noted “This promotion was a success because it was legitimately fun for consumers to play, it was integrated into Wyndham’s business systems and it drove strong results. Obviously we’re pretty excited, for our clients and ourselves, to have won. Next up, we’re building a souped up version that’ll drive even better numbers!” “As the advertising, public relations and digital marketing realms are constantly evolving, the bar is continuously set higher annually in regard to the Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year, we saw outstanding entries in all categories and in particular an ability to implement integrated campaigns that garnered powerful results across multiple channels. We look forward to celebrating these remarkable winners at the Adrian Awards Gala in February.” In addition to commending Launchfire award-winning work, the Gala and dinner reception honors lifetime achievement in travel / hospitality marketing, as well as the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com (https://chiowa.edelman.com/ Visit www.AdrianAwards.com (https://chiowa.edelman.com/ End
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