Louvre Hotels Group (Louvre Hotels & Golden Tulip) Tulip Inn Brand Development in China
Mr ROULOT cited during his meeting with the Vice Mayor FU Yonglin: “Chengdu, capital of Sichuan Province, is the center of the Chinese Western Development as well as the key player and gateway for Western China’s opening to the world. It is our great pleasure to bring “TULIP” flower and also “Tulip Inn” to Chengdu, and its expansion plans throughout the whole of China, under the blend of International Standards Local Flavours. We sincerely hope that with the unwavering support from theChengdu City Government and various other Government bodies, the TULIP INN brand as well as our other Louvre Hotels Group brands will be the highlight of the booming tourist industry of Chengdu and its region, of course including the French and Chinese culture exchange.”
Vice Mayor FU Yonglin warmly welcomed Mr ROULOT and his delegates Mr Alain Sebah - COO of Louvre Hotels Group, Mr Phileas Law – Senior Vice President & Managing Director of Golden Tulip China as well as Mr Mark Pi – the newly appointed CEO of TULIP INN - China. Knowing that TULIP INN was originallya Dutch brand, they especially arrange a coloured Tulip flower backdrop as a welcome. Vice Mayor FU shared Chengdu’s recent rapid development and expressed to extend their Governmental support for the development and wish a great success to the TULIP INN brand’s development in Chengdu and acrossChina.
As a mid range international brand, TULIP INN will firstly enter China by openings into Chengdu and its region, Mr Mark Pi – CEO of TULIP INN - China analysed: thehotel industry in the Chinese market is undergoing a revolution, there is a lot of opportunity to develop the mid scale market whereas there is a lack of international brands. COMFORTABLE, WELCOMING, INSPIRING STAYS is what TULIP INN brand delivers. TULIP INN will have various development modules: management, franchise and investment.
Mr Phileas Law, Senior Vice President & Managing Director of Golden Tulip China added:” it is the right time to develop in such a booming market in China, “DO”, “DARE” & “DREAM”, we believe these “3-D”s sum up the way we see things and the experience we wish to share with you.
During the ceremony, Louvre Hotels Group successfully confirmed 12 projects, a newly built Royal Tulip Resort - Song Pan in Sichuan with 710 keys. Five (5) Mareka hotels in Chengdu, Chongqing & Xichang, four(4) hotels from Laway Group in Tibet and the Hotel-H Boutique, Chengdu will be rebranded into TULIP INN hotelsby signing the Memo of Understanding, an additional newly built Royal Tulip Hotel, Chengdu with 450 keys owned by Sichuan Ji Xiang Construction Development Co.,Ltd has added as the “icing on the cake”.
NOTES TO THE EDITORS:
About Louvre Hotels Group, one of the key worldwide hospitality players
Louvre Hotels is a Groupe du Louvre subsidiary established in 1976 and since 2005 has been owned by Starwood Capital Group, a private equity firm. Golden Tulip Hospitality Group, founded in 1962 in the Netherlands, is a worldwide company of winning hospitality brands. In July 2009 Louvre Hotels Group acquired Golden Tulip Hospitality Group, through Starwood Capital Group. This move propelled Louvre Hotels Group (Louvre Hotels & Golden Tulip) to the position of a key player in the international hotel industry. Louvre Hotels Group (Louvre Hotels & Golden Tulip) operates six clearly differentiated hotel brands, ranging from 1 to 5 stars: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip, in which Tulip Inn, Golden Tulip and Royal Tulip have been developed in China since August 2008. Currently we have an estimation of 35 hotel projects with 11,000 keys developing in China and we anticipate a portfolio of 50 hotels in China by 2015, besides the mid-range budget brands. Thanks to its expansion plans in growth markets, as well as markets in which the group already has a strong presence (France, the Netherlands, Europe, North Africa, Brazil, Middle East, Russia, Southeast Asia, Russian and India), Louvre Hotels Group (Louvre Hotels & Golden Tulip) is a key player in the international hotel industry. It now counts more than 1,100 hotels, representing a total capacity of nearly 91,700 rooms in 42 countries.
Chengdu, capital of Sichuan Province, is the central city of Western China and one of sub-provincial status. With more than 2,300 years of history, Chengdu is now a global hub for the electronic information industry, a national base for new industrialization, new energy and new materials. As the gateway for WesternChina’
Golden Tulip China
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