Whole Foods Market Fights Hunger In Idaho With Innovative Social And Mobile Fundraising

Nov. 25, 2013 - PRLog -- BOISE, ID (November 25, 2013) – Whole Foods Market is known for its community giving, supporting local causes through in-store fundraising campaigns. It’s now taking these community partnerships to the Web, enabling online donations via Facebook and mobile devices for its “Feed Four More (https://m.socialgoodnetwork.com/campaign/feed-four-more)” initiative to support the Idaho Foodbank.

“This is a first for Whole Foods Market anywhere,” said Matt Collins, marketing and community relations specialist for the Boise store.  “Feed Four More is a successful in-store fundraiser for us, and now we’re using technology to make it easy and convenient for people to give when they aren’t in the store.”

Between now and the end of the year, Whole Foods Market Boise is using video storytelling and innovative technology to drive the Feed Four More campaign, where $5 provides breakfast for a family of four, and $10 buys lunch or dinner for the same family.

To support the Idaho Foodbank and help combat hunger over the holidays, simply visit the Whole Foods Market Boise Facebook page (http://Facebook.com/wfmboise) and click the “Feed Four More” graphic image to make a contribution.

Social Good Network (http://www.socialgoodnetwork.com) developed the technology platform being used in this effort, while Boise advertising agency Oliver Russell (http://www.oliverrussell.com) contributed the fundraising video, “Bellies.”

“It’s rewarding to partner with progressive brands like Whole Foods Market and use our online fundraising platform to expand resources and awareness for worthy causes like the Idaho Foodbank,” said Russ Stoddard, Social Good Network Chief Do-Gooder and co-founder.

About Social Good Network
Social Good Network connects companies, causes, and crowds. Its digital cause marketing platform provides leading brands with turn-key solutions that engage consumers and deliver measurable social impact.  The company was co-founded in 2011 by Antonia Chappell, chief innovation officer, and Russ Stoddard, chief do-gooder.  Learn more at www.socialgoodnetwork.com.

About Whole Foods Market^®

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com (http://www.wholefoodsmarket.com/), NASDAQ- WFM), is the leading natural and organic food retailer.  As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine.  The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement.  Thanks to the company’s more than 73,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 15 consecutive years.  In fiscal year 2012, the company had sales of $11.7 billion and currently has more than 360 stores in the United States, Canada and the United Kingdom.