ProfilHotels becomes First Hotel Group in Sweden and Denmark to Adopt Unique PriceYourRoom Tool

BERLIN - Nov. 22, 2013 - PRLog -- Berlin/Germany, November 20, 2013 - PowerYourRoom, a leading provider of pricing management software solutions, has announced today that ProfilHotels has become the first hotel group in Sweden and Denmark to adopt the PowerYourRoom revolutionary pricing recommendation solution PriceYourRoom. ProfilHotels is now using PriceYourRoom to receive daily BAR recommended demand-based pricing and distribute it directly to all appropriate electronic channels, using YieldPlanet channel management software solution.

In order to keep the leader role in a growing market, increase profitability and ensure a consistent approach to pricing and distribution management across the whole group, ProfilHotels group has selected the innovative PriceYourRoom tool which analyses PMS as well as market and competitors data, using a sophisticated algorithm to recommend the most optimal daily BAR rate.

Christer Lundberg, Commercial Director at ProfilHotels: “My aim is to ensure that all our properties are equipped with the right tools to define and distribute pricing correctly on a daily base. It is clear to me that PowerYourRoom as well as YieldPlanet can not only make our hotels life easier but also assist making more money at the same time.”

PriceYourRoom will not only assist ProfilHotels with their daily pricing decision but will also save time by distributing the pricing to the various OTAs and GDS channels from the same platform.

Idan Velleman, Co-Founder of PowerYourRoom Ltd.: “PriceYourRoom was especially designed as a solution for hotels with limited revenue management resources. In the current changing hotel market environment, those hotels are required to position their pricing correctly each day. Our philosophy for pricing management combines high-end technology with the hotel’s own input.”

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