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Interesting Consumer Purchasing Trends emerge from latest Bathroom Market Research
The different ways in which consumers approach the decision to purchase a bathroom has been investigated by J M Blake Associates in their latest piece of market research.
The survey, which questioned 222 UK home-owners who had had a bathroom refitted or installed in the past 2 years, investigates the key influences for consumers at each stage of the purchase process, from research through to choice of purchase outlet, examining areas such as peer groups, brand awareness, value messages, marketing channels, third-party advice, and much more.
As the purchase of a bathroom is a ‘high-involvement decision’, the results of this research are invaluable for bathroom businesses, enabling them to understand where consumers search for information and how they evaluate the alternatives. This in turn enables businesses to target their market more effectively and earlier in the purchase cycle.
“Although consumer market research has been undertaken in the past, this has usually been brand-orientated, which has the tendency to skew the results. Or it has been carried out by one of the big market research organisations who do not have the benefit of our industry knowledge”, says Jane Blakeborough, Director of JM Blake Associates. “Our research is the first of its type to be entirely objective and focus specifically on the consumer journey through the different stages of the purchase process”.
To see the key research findings, visit http://www.jmblake.co.uk/#!
The full detailed report is available to purchase, also from http://www.jmblake.co.uk/#!
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