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Rural Telco gets over 70,000 monthly hits on their IPTV Weather App
New report gathering tool from Innovative Systems allows IPTV service providers to tabulate subscribers' Set Top Box interactions as a means to improve Quality of Service.
How did they get this info?
By utilizing data obtained with the Innovative System's User Experience Monitor (UEM), a service provider can view the number of times an action is invoked on the STB’s in their network. This tool benefits service providers by allowing them to see what types of Set Top Box actions are important to customers including APMAX Middleware Apps like Weather and What's Hot.
Alliance Marketing Manager, Amy Ahlers says having this information is beneficial because sometimes it's really hard to know what customers like and what they don't like. Ahlers says she is planning to promote the Weather App in their upcoming newsletter and this data will be helpful in their development of future competitive marketing pieces.