Rural Telco gets over 70,000 monthly hits on their IPTV Weather App

New report gathering tool from Innovative Systems allows IPTV service providers to tabulate subscribers' Set Top Box interactions as a means to improve Quality of Service.
 
 
APMAX WX App Gets 70k HIts in One Month!
APMAX WX App Gets 70k HIts in One Month!
MITCHELL, S.D. - Nov. 19, 2013 - PRLog -- In a recent 30 day query Alliance Communications who has APMAX Middleware deployed with the Weather Plus option, had on average 2100 daily Set Top Box Weather App activations with a peak day of over 4400 interactions. With all of the options to access weather, the fact that one Telco’s  subscribers invoked the Weather App over 70,000 times in a month is a testament to the strong connection people have with their subscription video.

How did they get this info?

By utilizing data obtained with the Innovative System's User Experience Monitor (UEM), a service provider can view the number of times an action is invoked on the STB’s in their network.  This tool benefits service providers by allowing them to see what types of Set Top Box actions are important to customers including APMAX Middleware Apps like Weather and What's Hot.

Alliance Marketing Manager, Amy Ahlers says having this information is beneficial because sometimes it's really hard to know what customers like and what they don't like. Ahlers says she is planning to promote the Weather App in their upcoming newsletter and this data will be helpful in their development of future competitive marketing pieces.

Media Contact
Scott Meyer
***@innovsys.com
605.990.7202
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Tags:Iptv Middleware, Apmax, Innovsys.com
Industry:Telecom, Television
Location:Mitchell - South Dakota - United States
Subject:Surveys
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