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Follow on Google News | Source Metrics Announces In-Store Conversion Tracking for Social Media Marketing CampaignsOffering Tracks Clicks, Conversations and In-Store Sales Related to Social Promotions
By: Source Metrics “Social marketing campaigns are continuing to grow every year and while marketers know that it is driving more people into their physical store, however, until now there has been no easy way to quantify that data and show the true ROI,” said Scott Lake, CEO of Source Metrics. “Our bread and butter has always been showing ROI of social campaigns in e-commerce but we just could not ignore the need for a in-store conversion tracker. We are proud to be the first to address this need in the market and that our new offering has already been proven successful with our beta testers in providing quality statistics to retailers while also being easy for consumers to use.” The Source Metrics in-store conversion offering provides companies with following quantitative metrics: - Total number of all in-store conversions by campaign and social property - Time of day of all in-store conversions by campaign and social property - Total number of in-store conversions by individual store - Time of day of all in-store conversions by individual store - Total number of conversions by city - Total revenue of re-deemed items - Total number of online clicks by campaign and social property The offering allows companies to share special offers on social media channels that are redeemable in brick and mortar stores through a code on smartphones that the retailer provides to the consumer at the cash register. The platform is flexible and can track the following types of campaigns: - Contests entries that require an in-store visits - Discounts and giveaways - Flock to Lock - (First X number of people get the offer) - Geographically capped offers - Email acquisition contests that required and in-store visit to collect an email address The offering is compatible with all smartphones and doesn’t require users to download an app to interact with offers. Consumers simply view the offer in their social media stream and when they click on the offer, users will view it through their phone’s mobile browser. “We love to communicate and offer promotions to our customers via social networks, but with over 11 million visitors per year, it has been challenging to track in-store results,” said Bernice Rachkowski, Marketing Director at St Laurent Centre, one of the largest malls in Canada. “We worked with Source Metrics for our Back to School campaign this year and through the offering we were able to measure the real life impact of our campaign. The 30% conversion rate we achieved proved to us that we are implementing the right online campaigns that are driving people to our stores and have allowed us to start planning for the success of similar future campaigns.” For more information on the in-store conversion offering and/or to speak with someone about social media campaigns, please visitwww.sourcemetrics.com. ABOUT SOURCE METRICS Source Metrics measures and increases the ROI of both online social media marketing campaigns as well as online campaigns that drive consumers to buy in-store. The analytics provided by Source Metrics’ offering has been able to improve the overall performance and impact of any social media marketing campaign. For more information visitwww.sourcemetrics.com. End
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