Web Design Agency Set To Disrupt World Of Property Blogging

LONDON - Nov. 15, 2013 - PRLog -- Award-winning web design agency Art Division are delighted to announce that they’re re-launching their property blog “Addicted to Property,” (http://www.addictedtoproperty.co.uk) at a time when the government’s Help-to-Buy scheme is dominating the headlines.

The move’s a bid to simplify the often complicated world of home buying - and to bring useful information to the attention of first-timers and seasoned buyers alike. Addicted to Property has a colourful format and is designed to give readers concise news and tips, keeping them ahead of the game when property in the UK capital’s becoming both more expensive and scarce.

“Addicted to Property’s unique selling point is the fact that it offers short, to-the-point property updates as and when they happen,” Art Division’s Head of Business Development, Nelly Berova, said.

“We’ve been thinking about re-launching the site for a while after we received a lot of feedback that readers wanted to know more about government incentives and schemes. The aim is to still provide news from the luxury-end of the market, but to also make it more accessible to the masses of new buyers since the government bought forward their Help-to-Buy scheme. Buying a property can be massively overwhelming, whereas in reality it’s just about understanding the market and how it works. We feel there’s a real gap in the market when it comes to this - but it’s also nice to make it fun. If you look at Addicted to Property’s format, it’s very colourful and rather light-hearted while providing quality content,” she added.

The blog’s set to re-launch alongside http://www.housepricepredictions.co.uk, which takes a more in-depth look at house prices in London and the South-East. The two blogs have a different approach, but complement each other well, with the idea being that users can flit in-between both sites keeping them on track with all things property.

Property Division (http://www.propertydivision.co.uk) is another authoritative blog on property and is Art Division’s sister site. It’s aimed at estate agents and offers a range of marketing tips as to how they can adapt to the ever-changing world of online marketing. With Google making algorithm changes seemingly every week, as well as the competition from new, disruptive sites looking to cut out the middleman when it comes to property deals, it’s important estate agents stay up-to-date with online developments.

“Estate agents need a helping hand when it comes internet marketing. In this day and age things are changing so rapidly when it comes to social media and digital strategy that some of them can’t keep up. That’s where we come in!” said Miss Berova.

“At the end of the day we spend a lot of time studying the market and online trends, so we can really help them get the edge over their competitors. We’re very excited about our three-pronged blog approach to establishing ourselves as the go-to agency in this niche market. We love helping people out with finding the best property and making sure our clients are happy – that way everyone wins,” she smiles.