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Follow on Google News | An Orange County Facebook Marketing Expert Discusses Differences of Traditional & Facebook MarketingCommunication is constantly changing, and marketing strategies need to adapt to these changes cause by technology updates. Businesses cannot rely on obsolete techniques to market their product or service, and Facebook marketing is the solution.
By: Wizard Media Jimena explains, “It is in any company’s best interest to utilize social media, especially Facebook when trying to stay top of mind and reach their target audience. In today’s society consumers are not satisfied with only absorbing the information that is given to them through one-way communication, but crave social interaction and the exchange of opinions.” It makes sense to start marketing a business based on what consumers crave, which is shared opinions. People are more likely to trust a product or service after they have done some online research. After convincing business owners that Facebook marketing is imperative, Cortes then gives tips on successful social media campaigns. She states, “A successful Facebook marketing campaign should not be stuffed with advertisements and promotions, but should use creative and engaging content that will entice a reader to respond.” She goes on to say, “With traditional marketing, companies would pay for ad space, so naturally all that would be placed in these spaces was promotional material. Social media allows companies to promote without this concern and really focus on providing value to their audience and not just promotions.” Social media can be great tool to improve your company’s reputation and credibility. Jimena Cortes advises readers by saying, “Effectively providing an environment for the interaction of consumers, social media sites like Facebook make a huge difference in social impacts and the globalization of information.” To learn more about successful Facebook marketing strategies visit this Facebook marketing expert of Orange County’s blog here: http://www.wizardmedia.net/ About Wizard Media Wizard Media was founded to help business owners in Orange County and its surrounding areas maximize their consumer outreach online. By helping local business clients with search engine marketing, PR, video marketing and mobile app and website development, Wizard Media ensures their clients are the dominant competitor in any industry. For more information check out http://www.wizardmedia.net/ End
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