Dustland Helps Great Clips Launch New Website on Sitecore

 
LOS ANGELES - Nov. 14, 2013 - PRLog -- Los Angeles, CA – Nov 13 2013 – Dustland,a full service digital agency that specializes in creating compelling brand experiences, announced today that they have successfully launched the new Great Clips franchise website, http://www.greatclips.com/, on Sitecore’s Web Content Management System.  The newly redesigned website is more reflective of the current branding strategy and provides an intuitive user experience for perspective and current franchise owners.

Great Clips, the largest single haircare brand in North America, turned to Dustland because they wanted a single firm that had both big agency creative experience, as well as a technology team that could deliver cutting edge solutions that provide sustainable business value.

“Our new website provides interactive tools to perspective franchise owners to help them make decisions and determine ownership fit,” said Beth Caron, Great Clips’ Franchise Development Marketing Manager, “Our goal this year is to improve online conversion rates of perspective franchisee owners by 1-2% and we believe that implementing Sitecore will give us the insight we need to do exactly that.”

“Great Clips is the perfect example of an organization that recognizes that brand loyalty begins with a personalized web experience,” said Marc Gowland, Managing Partner at Dustland.  “Sitecore provides the insight needed to deliver the right content, to the right potential franchise owner, at the optimal time and that should lead to an improved conversion rate.”

Caron went on to say, “It was a refreshing experience working with Dustland who went above and beyond in their initial research for the redesign of our website.  They were dedicated to truly understanding the culture and the feel of the company so that they could convey that through the look, feel and content of the website.  They were able to stay within our design brand parameters and still give us an innovative, fresh look that helps us to stand out in our category.”

About Dustland
Dustland, www.dustland.com, is a full service digital agency that creates compelling brand experiences that build equity and maximize the effectiveness of the digital channel. Clients such as Honda, VW, Cisco, HTC, UCLA, USC, and Ohio State, have helped Dustland continue its current pace as one of the fastest growing digital agencies in Los Angeles.

About Great Clips

Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,300 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips salons employ nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments needed, and salons are open nights and weekends. And, it’s more convenient than ever with Great Clips’ Online Check-In and Clip Notes (http://www.greatclips.com/clipnotes). To check-in online, visit www.greatclips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.

About Sitecore

Sitecore is the global leader in customer experience management software. Sitecore delivers highly relevant content and personalized digital experiences that delight audiences, increase loyalty and drive revenue. With Sitecore, marketers can own the experience of every customer that engages with their brand across every channel. More than 3,000 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, and Microsoft – trust Sitecore to help them deliver the meaningful interactions that win customers for life.

Media Contacts

Rick Patri

Managing Partner, Dustland

rpatri@dustland.com

310.922.8373

Emily Iwan

PR Manager, Sitecore

emi@sitecore.net

415.326.7471

Media Contact
dustland
***@dustland.com
3109228373
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Tags:Cms, Wcms, Sitecore, Content Management
Industry:Advertising, Technology
Location:Los Angeles - California - United States
Subject:Websites
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