PopUp Republic Launches Holiday Pop-Up Gallery in Vacant Brookline Village Retail Complex

BOSTON - Nov. 13, 2013 - PRLog -- PopUp Republic (www.popuprepublic.com), a social media marketing company that provides a nationwide listing directory and marketing support for pop-up shops and pop-up restaurants, is launching a three-store artisanal Holiday Pop-Up Marketplace in Brookline Village (Brookline, MA) starting November 16th and lasting through the end of the year.  The holiday marketplace is the second rotation of pop-up merchants that PopUp Republic is hosting at 2 Brookline Place, an important gateway to one of Brookline’s most important commercial neighborhoods.

“Our pop-up marketplace, which opened in August, is already invigorating an area of town that has been commercially challenged for several years,” said Jeremy Baras, CEO of PopUp Republic.  “It has not only attracted thousands of people to check out the galleries and shops, but it has also drawn considerable media attention as the pop-up marketplace helps to re-invent retail in Brookline Village.”

The next rotation of pop-ups includes some special attractions that should add to the uniqueness of the shopping experience.  Already, the storefront windows are festooned with dazzling lightworks from the world-renowned Sina Lightworks, whose installations adorn museums and major architectural edifices around the globe.

The Holiday Pop-Up Marketplace will showcase merchants and artists in three separate stores at 2 Brookline Place:

*  Boston Handmade, the Boston-area’s pre-eminent association of local, independent artists, artisans, and craftspeople, will hold its annual Holiday Gallery, from November 29th to December 24th, in one of the three Brookline Pop-Up Marketplace stores.  Boston Handmade will feature the works of 23 artisans, including hand-crafted jewelry, clothing, accessories, home goods, art, photography, holiday decor, and toys.

*  a2n2, an on-site studio and gallery of nationally-acclaimed artist Anna Koon, will display a collection of her unique, contemporary art and also give visitors the.  opportunity to watch Ms. Koon as she creates new works in the studio/gallery. Anna Koon’s artwork can be found in private collections across the United States.  Patrons will be able to view and purchase her works beginning November 16th.

*  The Pop-Up Shop, a marketplace of local artists and merchants whose one-of-a-kind items provide exciting alternatives for holiday gift-giving.  The pop-up shop features art, photography, jewelry, accessories and other unique handcrafted items.

The Holiday Pop-Up Marketplace will also be a participant in the townwide First Light Festival, due to take place on Thursday evening, November 21, from 5 to 8 pm.  Various musical and dance groups will entertain, refreshments will be served, and the pop-up merchants will keep their doors open for shoppers to have a truly comfortable, yet extraordinary shopping experience.

PopUp Republic works with local landlords and economic development officials to curate pop-ups in order to provide brick-and-mortar outlets for emerging artists and entrepreneurs, and to “stage” otherwise-vacant storefronts in order to showcase them as viable commercial locations.

For further information on the Brookline Holiday Pop-Up Marketplace, please visit www.popuprepublic.com/marketplace, or contact jbaras@popuprepublic.com.