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Follow on Google News | Canon Inkjet multifunction printers PIXMACanon India rolls out multiple Cloud enabled Inkjet printers With the aim to enable home users with new technology and creativity, Canon India has launched five new top range of all -in-one photo printers
By: KALINGA DIGITAL MEDIA PVT. LTD Three out of these five are Wi-Fi all-in-ones which will help accentuate the need to go-wireless. The newly launched printers will bring about a technological revolution and Canon has plans to make maximum noise in the market and grow home & SOHO market for Wi-Fi printing in India. Canon will be focusing big on Above the Line (ATL) and Below the Line (BTL) activities to promote the new range of Wi-Fi printers and is planning activities like mall activation, POS material; digital spends etc. Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd (http://www.varindia.com/ As part of its promotional activity for the new PIXMA printers, Canon will organize mall activation program wherein the company is aiming to set its own record by creating the largest print image and invite people to print via smart devices using the new Wi-Fi range of printers. The prints then will be assembled to create the biggest image and will help showcase the key differentiators of the printers to customers. With additional features in the PIXMA MG3570, MG6470 and MG7170 (http://www.canon- End
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