Wartime Spies, Lost Jewels & Sherlock Holmes - The London Pass is now an even better deal!

LONDON - Nov. 12, 2013 - PRLog -- The popular London Pass, which helps visitors to save money and time on their city sightseeing, is offering even better value from November 2013 with the addition of two new attractions: the Imperial War Museum and the Museum of London.

Both museums are free to visit, but London Pass holders will also gain free entry into paying exhibitions running until early 2015:

Imperial War Museum  -  Horrible Histories®: Spies

Normally £6.20 per adult and £3.30 per child, Horrible Histories®: Spies brings to life the unbelievable story of Second World War spies and their secret schemes.  Based on Terry Deary’s book from the bestselling Horrible Histories series, this exhibition reveals the terrible tricks, traps and techniques used by spies to make secret war on the enemy  -  from irritating itching powder to exploding camel dung!

Horrible Histories®: Spies runs until 4 January 2015 at the Imperial War Museum, London.

Museum of London  -  The Cheapside Hoard: London’s Lost Jewels

The Museum of London brings the fascinating story of the city to life through stunning artefacts, interactive displays and atmospheric reconstructions.  Displayed in its entirety for the first time in more than a century, The Cheapside Hoard is an extraordinary cache of 16^th and 17^th century jewels and gemstones discovered buried in a cellar in 1912, providing a wealth of insights into Elizabethan and Jacobean London.  Normally priced at £9 per adult and £7 per child.

The Cheapside Hoard: London’s Lost Jewels runs until 27 April 2014 at the Museum of London, London Wall.

Museum of London  -  Sherlock Holmes

Delve into the mind of one of the most famous, albeit fictional, Londoners of all time.  Ever since his creation by Arthur Conan Doyle in late Victorian London, the great detective has continued to enthrall readers and audiences.  This major exhibition examines Holmes’ relationship with London and asks why the character has proved such an enduring figure.  Normal ticket prices will be £10.90 for adults and £9 for children, but London Pass holders will enjoy free entry into the exhibition.

Sherlock Holmes will run from 17 October 2014 until 12 April 2015 at the Museum of London, London Wall.

From 28 April until 16 October 2014, London Pass holders visiting the Museum of London will receive a free Museum of London guide worth £5.

In addition to providing access to more than 60 top attractions across London, the London Pass (http://www.londonpass.com) includes exclusive discounts at many restaurants and shops across the city.

Newly introduced in November are special deals at handicraft specialist store Things British, which celebrates British creativity through locally-made unique jewellery, crafts, soaps, accessories and much more.  London Pass holders can save 15 per cent when spending £25 or more in the Things British store at Kingly Court, just off Carnaby Street, or when spending £40 or more at its shop at St Pancras International station.

The Imperial War Museum, Museum of London and Things British are all featured in the revised London Pass guidebook, being launched in early November 2013.  Provided free to London Pass customers, this 180-page guidebook offers insights into different areas of London, as well as must-do experiences, shopping highlights and much more.

The London Pass provides access to more than 60 top attractions across London, including the Tower of London, St Paul’s Cathedral and Windsor Castle and is a convenient, cost-effective way to explore the capital’s attractions, museums, galleries and other tourist experiences.

London Pass holders simply show their cards at any featured attraction to gain admittance with nothing further to pay  -  making significant savings on their sightseeing in the city.

A one-day London Pass is priced at £47 per adult and £30 per child (aged 5-15), and on a one-day break visitors to the city can save after visiting just three attractions. As an example, paying independently to visit the Tower of London (normally £19.50), the London Bridge Experience (£23) and taking a Thames River Cruise (£17) would come to £59.50; London Pass holders enjoying the same experiences save £12.50.

London Pass holders save not only money but time; the card includes queue-jumping privileges at a number of the capital’s busiest and most sought-after attractions, ensuring they spend less time waiting to gain entry, and more time enjoying their chosen experience.

The London Pass can be purchased online at www.londonpass.com.  The London Pass recently passed the 2 million sales milestone since the product launched in 1999.

For more information and high-resolution images please contact: David Ezra at KBC PR & Marketing on +44 1825 763636 or email david.ezra@kbc-pr.com.

12 November 2013

Notes for editors:

London Pass is operated by The Leisure Pass Group.  Based in London, the company followed its successful London Pass model to introduce Paris Pass (http://www.parispass.com) in 2005 and Berlin Pass (http://www.berlinpass.com) in 2011.