New Hires, a Trip to Jamaica and Promotions Galore at Innovative Marketing

RIVERSIDE, CA -- The one thing you quickly learn about direct marketing firm Innovative Marketing is that it's unwilling to sit still.
 
RIVERSIDE, Calif. - Nov. 11, 2013 - PRLog -- That's why there have been sizeable, positive changes at the cosmetics-focused firm in the past month.

In particular, there have been three new hires – Kayla, LaJoyce, and Joel. Each has had the chance to meet wonderful shoppers from across California, and to execute the campaigns that have been devised by the management team. Their role involves using cutting-edge presentation tools to clearly explain the distinctive features and benefits to each skin care or make-up product.

Management said: "The future is looking bright for Kayla, LaJoyce, and Joel. They have the chance to make a big difference in people's lives, by offering shoppers a boost to self-esteem that's often missing from the in-person marketing campaigns pursued by other agencies. We just want to make shoppers feel special, have the chance to treat themselves, find the finest products that offer advantages not found in big brands, and save money while they do all of this. I'm very confident that these three hires are going to constantly refine their understanding of the market, and ascend to roles with greater responsibility in the coming months."

The hires come as Zackary was announced to be the No.1 representative across the whole US in the past two weeks. His hard work, perseverance, unrelenting optimism, and wonderful customer care mentality with customers from across California has put him on the fast track to a promotion as assistant manager.

A leader from Innovative Marketing added: "This is exactly the type of person we look to recruit here at Innovative Marketing. Zackary applies excellence in everything he does, and makes full use of our wonderful team to ensure that the company achieves its goals. He also has the right balance of a competitive streak to get ahead of the rest, and that's a key aspect of the entrepreneurial spirit every businessperson needs. It's going to be fascinating to see how he tackles an assistant manager role in the not-too-distant future."

Meanwhile, Adam has been chosen to attend an R&R trip that's taking place in Jamaica over four days from November 14. Not only does he get the chance to enjoy some warm sunshine and refreshing cocktails, but also it's a chance for him to network with colleagues and discover new and exciting ways to champion our client's products.

Rounding up the dream team is Jazmyn, who has been given a leadership role. This gives her the chance to mentor some of the new recruits in our company – such as Kayla, LaJoyce, and Joel, giving them the expertise in direct promotions they need to meet client goals, inspire colleagues, and give shoppers a first-class service.

A member of the management team concluded: "Innovative Marketing is brimming with talent, and the hard work of all of our team members just shows what's possible when you put your mind to something. Those who want a challenging and rewarding career are highly encouraged to check out our website, where we regularly advertise vacancies in our mentorship program. Who knows: the most successful candidates could become a leader and run their own business one day, just like Jazmyn."

Trends in the Facial Skin Care Market Revealed by Mintel, Praised by Innovative Marketing

As Innovative Marketing simply focuses on promoting cosmetics products, including skin care and make-up lines, the management team is constantly hunting down the latest trends to implement in its campaigns. This means that clients are able to stay one step ahead of the game when developing and launching new products. It also establishes our firm as a pioneer in cosmetics, encouraging shoppers to visit us regularly and discover the latest products on offer.

Mintel recently revealed the latest developments that are taking the skin care market by storm. Firstly, it confirmed that the market is growing at a sizeable pace owing to rising consumer confidence and higher levels of disposable income. However, many shoppers are looking for products that combine several features, allowing them to save time, as they get ready for work in the morning.

Speaking about the findings, management said: "This trend is not really a surprise for us. Many of the women in our office say that they are frustrated at having to use three or four skin care products that each offers certain benefits. Instead, they would prefer to cut down and use a couple cosmetics brands, cutting their costs and allowing them to have an extra 10 minutes in bed each morning."

Given that the premier brands that Innovative Marketing endorses are also pioneers in natural products, which are free of dangerous chemicals, word of mouth is beginning to spread about its clients. It gives shoppers exclusive access to high-quality cosmetics with prices often lower than what's found in the retail sector.

About Innovative Marketing

Innovative Marketing is a cosmetics direct marketing business that's giving other agencies a run for their money. Instead of being a jack-of-all-trades and a master of none, it aspires to focus on one industry and on one promotional platform. This specialist approach allows it to spot genuine opportunities when launching new products, and offers easily measurable results on product performance.

Its secret weapon is its brand ambassadors, who are passionate about every product line and highly knowledgeable on its unique selling points. Their aim is to explain these to shoppers in a way that's applicable to their individual lifestyle, and offer customized advice based on their skin tone, dermatological requirements, and budget.

This makes transacting with Innovative Marketing a more interactive and personal experience compared with major retailers. It's a chance for clients to get the word spreading about their product, while shoppers are provided with the opportunity to try something new and feel good about themselves as they head for job interviews, dates, or big nights out.

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Innovative Marketing
***@innovativemarketingca.com
(951) 710-3135
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