VROU Chosen to Headline Launch of Women-Focused Crowdfunding Platform, Plum Alley

NEW YORK - Nov. 9, 2013 - PRLog -- New York, NY – A year after launching her e-commerce website that showcases products made by women, Deborah Jackson has expanded to create a place online where women can raise money for taking those products to market on a larger scale.

While crowdfunding is nothing new nowadays with the rise of popular websites like Kickstarter and IndieGoGo, Plum Alley’s platform is unique in that it is the first to target women entrepreneurs specifically.  Jackson feels like crowdfunding is a great way for entrepreneurs to test their idea in the market, “in a way, it de-risks the business,” she said.

One entrepreneur agreed and liked what Plum Alley offered when Jackson approached her to be one of the first, featured brands on the site, causing her to choose it over the other, already proven platforms because of its focus on the female entrepreneur.  “As a woman who is starting her own business whose target consumer is a woman, it made perfect sense to go with Plum Alley.  Deborah [Jackson] is such a great champion of women entrepreneurs that it was really a no brainer to align VROU with her and her brand,” said Kathryn Moos, founder and CEO of VROU—a women’s health and wellness brand whose first product is a multi-vitamin, antioxidant, and electrolyte drink formulated for women.  Moos boasts each of their three, great tasting flavors contains an excellent source of many essential nutrients with only 5 calories, no sugar, and no artificial sweeteners or preservatives.

VROU is off to a good start only six days into their 45-day campaign and having already raised nearly 50% of their $30,000 goal.  While pleased with the first week, Moos isn’t taking any breaks anytime soon because $30,000 will only get VROU through their next production run (VROU was approved by Whole Foods’ Northeast Region only two months after launch).  “There’s still a lot to be done with VROU to get us to the next level post Plum Alley, all the things that go into running a business, it’s a grind, but I like that. I am excited for the opportunity and challenge.  We see Plum Alley as an opportunity to get VROU in front of people and really build upon our brand.”

See VROU’s crowdfunding campaign here: http://fund.plumalley.co/en/the-multivitamin-drink-for-women

ABOUT

VROU
VROU (vroo) is a women’s health and lifestyle brand that empowers women to unleash wellness in themselves and in their communities. By impacting the landscape of women’s health through its innovative products and non-profit partnerships, VROU wants to create a healthier world for women.

See VROU’s crowdfunding campaign here: http://fund.plumalley.co/en/the-multivitamin-drink-for-women

Kathryn Moos
Kathryn Moos, from Wayzata, MN, is Founder and CEO of VROU.  She is a former professional soccer player and two-sport standout at Brown University where she starred on the hockey team and was an All-American on the soccer field. Kathryn is a proud member of 85 Broads, Strategic Exchange – an invite only organization for young entrepreneurs and serves on the Young Women’s Leadership Council of The New Agenda,

Plum Alley
Plum Alley is the destination site where women entrepreneurs and innovators succeed with crowdfunding, commerce, and experts.

For more information on VROU or Plum Alley, or to schedule an interview with Kathryn Moos, please contact VROU at info@VROUwomen.com.  And don’t forget to follow VROU on Twitter, Facebook, and Instagram @VROUwomen

Help VROU have a positive impact on women’s health.
Contribute to the project here: http://fund.plumalley.co/en/the-multivitamin-drink-for-women