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New Trends about Mobile Shoppers
Over a quarter of mobile shoppers have said they more frequently make purchases using their mobile devices than they do with their desktop computers.
By: Nielsen, a global information & measurement firm.
According to Nielsen.com in the first quarter of 2013, 84% of mobile users used their devices to shop in the last month which is an increase of 5% since the first quarter of last year in 2012. Even more interesting, over a quarter of mobile shoppers have said they more frequently make purchases using their mobile devices than they do with their desktop computers.
Out of all mobile users, women and men make the same amount of purchases (if you disregard margin of error) in Q1 2013 at a dead even 50%.
Nielsen also reports that those aged between 25 and 34 years old edged out over other age groups in amount of online shopping made with their mobile devices. 18-24 years olds had by far the lowest amount of mobile shopping and 55+ had a respectable number of 25% mobile shopping. Those that made $50-$100k per year made the most mobile purchases than any other income bracket. However, mobile shoppers with incomes less than $50k have increased the most.
It appears that men and women are equally active in making mobile purchases however, women tend to use their mobile devices more for physical purchases than men.
Female shoppers have also increased by 5% since 2012. Most young adults tend to adopt newer technology such as smartphones and tablets sooner and easier than others. So it is no surprise that this majority makes up the growing share of mobile shoppers.
A growing trend is to also purchase cellphones without contracts and appears to be adopted by all age groups and income brackets. Most all major carriers are providing this option such as Verizon, T-Mobile, AT&T and recently Ting. (More information here: http://www.hostinganddesigns.com/
Source: Nielsen, Mobile Shopping Report, Q1 2013 http://www.Nielsen.com
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