Verity Content Announces Lisa D. Sparks as CEO
Lisa D. Sparks comes from the world of email marketing and small business marketing
"It's great to be heading up such a wonderful organization,"
Sparks presented actionable advice and services to 20,000 small business owners throughout the United States including Seattle, California and Florida, the base of operations for Verity Content.
Email marketing requires consistency and focus. Small business owners have a challenging time creating marketing pieces because they're busy actually running their businesses. To keep a steady flow of business, small businesses need to distribute an email newsletter weekly to stay in front of their audiences and to convert leads into sales.