Verity Content Announces Lisa D. Sparks as CEO

Nov. 6, 2013 - PRLog -- Verity Content, the world leader in high-quality, original digital content, recently named Lisa D. Sparks its chief executive officer. Lisa comes from the world of small business marketing having opened up several markets in the state of Florida for the email marketing powerhouse Constant Contact.

"It's great to be heading up such a wonderful organization," said Sparks. "Content marketing is the key to success for small business owners. We're happy to play a part in their success."

Sparks presented actionable advice and services to 20,000 small business owners throughout the United States including Seattle, California and Florida, the base of operations for Verity Content.

Email marketing requires consistency and focus. Small business owners have a challenging time creating marketing pieces because they're busy actually running their businesses. To keep a steady flow of business, small businesses need to distribute an email newsletter weekly to stay in front of their audiences and to convert leads into sales.