ITSMA 2013 Marketing Excellence Awards Honor Top B2B Marketing Programs

Cisco, CSC, Deloitte, HCL, Hewlett-Packard, IBM, Infosys, KPMG, Optum, PwC, Tata Consultancy Services, Wipro, and Xerox take top honors in ITSMA’s annual awards program that recognizes innovation in B2B marketing.
LEXINGTON, Mass. - Nov. 5, 2013 - PRLog -- ITSMA, the leading marketing association for technology, communications, and professional services providers celebrated the winners of its 2013 Marketing Excellence Awards during its 20th Annual Marketing Conference today in Cambridge, MA.

“We had an outstanding field of submissions for the Marketing Excellence Awards this year,” said Dave Munn, President and CEO of ITSMA. “So many of the programs we saw are having significant, far-reaching effects across these organizations.”

“This year’s winners had all the right ingredients: comprehensive planning and analysis, standout creativity, fanatical execution, and real business impact. Marketers continue to raise their game year after year. My hat is off to all of the 2013 winners.”

The 2013 Marketing Excellence Awards focused on six critical areas of B2B marketing:

Driving Business with Thought Leadership
Enabling Sales Channels
Generating and Nurturing Leads
Marketing with Social and Digital Media
Measuring and Communicating Marketing Performance
Strengthening Client Relationships and Building Loyalty

An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.

2013 Winners
Driving Business with Thought Leadership

Diamond Award: HCL Technologies
Gold Award: Infosys
Gold Award: Optum

Enabling Sales Channels

Diamond Award: Tata Consultancy Services
Gold Award: HCL America Inc

Generating and Nurturing Leads

Diamond Award: IBM
Gold Award: Xerox Corporation

Marketing with Social and Digital Media

Diamond Award: KPMG
Gold Award: CSC
Gold Award: Wipro Limited

Measuring and Communicating Marketing Performance

Diamond Award: Deloitte Services LP
Gold Award: Hewlett-Packard

Strengthening Client Relationships and Building Loyalty

Diamond Award: Cisco Systems, Inc.
Gold Award: PwC

For detailed information about the award winners, visit

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Tags:Mea, B2b Marketing, Thought Leadership, Sales Enablement, Lead Generation
Industry:Marketing, Services
Location:Lexington - Massachusetts - United States
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