Thinkify selected as the exclusive North American distributor of PHYCHIPS RFID Products

MORGAN HILL, Calif. - Nov. 5, 2013 - PRLog -- Thinkify, LLC ( , a supplier of embedded RFID solutions, is pleased to announce that PHYCHIPS ( has selected the company as the exclusive North American distributor for their line of RFID products.

PHYCHIPS is a leading manufacturer of RFID reader chipsets, embeddable modules, small high-performance antennas and complete RFID readers for tags conforming to the EPC Global, Class 1 Gen2 standard. (ISO 18000-6-C protocol)

The increasing popularity of UHF Gen2 RFID in recent years has been driven by the emergence of new, inexpensive reader chipsets that simplify reader development and drive down costs. PHYCHIPS has pioneered this technology and has recently released a line of chips that have been specifically optimized for integration into mobile solutions.

Mobile RFID, particularly in cell phones and tablets represents a tremendous new market and the company has embraced this trend with a line of innovative readers that put "RFID in your Hand".  The ARETE mobile ( family represents the next step in the evolution of putting RFID into everyday objects we all use.

Thinkify is pleased to offer the inexpensive and high-performance ARETE Pop ( Smart RFID dongle reader in their on-line store ( and can assist customers in the selection of other PHYCHIPS products to meet specific requirements. (More below)

The Arete Pop is a great little RFID reader for short-range, UHF RFID applications. The Arete Pop plugs into the microphone jack on your mobile device, instantly turning your cell phone or tablet into an RFID reader.
* Compatible with most Apple iOS and Google Android devices
(above iOS 6.0 and Android 2.3.3)
* Plug and Play
* About 0.5 m read range
- Function: Read, Write, Lock and Kill
* Free SDK and API
* RFID EPC Gen2 compliant

This month, the Arete Pop ( is available for $199 in the Thinkify on-line store ( or direct from Thinkify, LLC ( .


PHYCHIPS ( took its first step in 2002 as analog semiconductor chip design company for wireless communication area.

After some years PHYCHIPS evolved into total RFID H/W company.
It covers wide range of product such as reader chip, reader module, reader antenna and Reader but all of products are focused on mobile RFID market.

PHYCHIPS is a pioneer of mobile RFID and providing most suitable and competitive product for mobile RFID market.

** About Thinkify

Thinkify, LLC ( focuses on applications of Radio Frequency Identification (RFID) technology. We provide system integration services, contract R&D, custom software and a collection of focused hardware and software products. (

Our specialty is embedded RFID. -- Applications where we enable common objects, devices and whole environments to become aware of the world around them. This capability opens up new ways for people and objects to interact, allowing real-time visibility of the physical world from the virtual.

“Thinkify – Making things think.”

Thinkify, LLC
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Tags:RFID, EPC Gen2, Mobile, Android, Ios
Industry:Electronics, Software
Location:Morgan Hill - California - United States
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