XSories Names Core Power Asia Lead Agency In China

CHAOYANG, China - Nov. 4, 2013 - PRLog -- PRESS RELEASE: Beijing,Core Power Asia is pleased to announce they have been named by XSories to handle their China content and communication strategy with immediate effect, and will support the overall growth and development of the brand on the Mainland.

XSories^® make smart and innovative premium quality gear to live, capture and share your moments. XSories^® was born out of an idea to create a range of userfriendly products connecting to hardware and software devices to make your passions easier to capture and to share in new innovative ways.

XSories^® has introduced its now-iconic U-Shot telescopic pole to the action sports world and POV filming, pushing away the limits of creativity and design. XSories^® products are designed to connect, support, control, contain and entertain with style, performance and transportability.«We are the missing link» XSories^® was born in Biarritz, in the heart of the surfing community in Europe. It has now its main operations in Hong-Kong, with affiliate offices in Shenzhen and USA.

WWW.XSORIES.COM

Weibo: @XSories

Youku: http://u.youku.com/Xsories

Speaking about appointing Core Power Asia, XSories China Marketing Coordinator Edouard Moreau said, “We are very excited to have such a dedicated and experienced agency on board. Core Power Asia fulfills our expectations, and they demonstrated a clear understanding of our brands needs and the message we wan to send to our key market segments.”


Core Power Asia Director Miriam Deller shares, “XSories is a brand that transforms compelling ideas on how to experience, manifest and distribute content in an easygoing way with great products. We are proud to be on the forefront of their push into the Chinese market and are looking forward to an adventurous winter season.”


More details on the first Chinese action sports video competition, the XSories Winter Video Contest, will be announced on November 8 via the Chinese web platform dedicated to snowboarders, www.boardzone.cn.

Further information, to book press appointments to view pieces from the XSories collection, sample and image request please contact office(at)corepowerasia.com.