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Follow on Google News | 92% of Timeshare Resorts Achieve Measurable Results from “Mystery Shopping”By: Barker & Associates Specific improvement opportunities varied by resort; 94% of those who shopped the sales process uncovered cost savings and profit-increasing areas such tightening discovery, establishing the number of incentives, or what to do when the sales approach hinders the sale. For those resorts who shopped their operations, 90% benefited from insights such as overspending in housekeeping and food and beverage, unanticipated refurbishment priorities, and the need to revisit customer service skills. "We find that mystery shopping provides a perspective that we are simply unable to get through any other means," said Larry Shulman, senior vice president of sales and marketing for Hyatt Residential Group. "There is a specialized benefit in using expert mystery shopping services,” Barker & Associates President Chad J. Barker adds. “Nothing beats an unannounced, undercover site visit from trained mystery shoppers. The data collected is unique, and immediately actionable.” ABOUT BARKER & ASSOCIATES Barker & Associates is a timeshare industry leader in providing mystery shopping services. Experienced with both the sales process and hospitality services, the company offers traditional and “in-house” End
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