Orenda Marketing: Tapping into Dwindling Brand Loyalty in U.S. Consumers

ANAHEIM, Calif. - Oct. 31, 2013 - PRLog -- Working across California, Orenda Marketing is a lead generation and customer acquisition firm that helps shoppers to get what they want from home improvement products. This is achieved through engaging presentational tools that breathlessly explain the unique aspects of the goods and services we endorse. The end goal for these campaigns, in short, is to get shoppers to rewire their shopping habits and ditch former brand loyalties for purchases that are far superior.

This is the perfect time for the company to embark on such a daring mission. According to a study from Ernst & Young who spoke to more than 25,000 shoppers, only 25 percent are loyal to a particular brand to the extent where it would influence their purchasing behavior.

Certainly, the main considerations for shoppers are price and quality. Yet, this is where the in-person campaigns of Orenda Marketing come into play. As 89 percent of hard-pressed consumers believe a pricing point is instrumental to their purchasing habits (compared with before the recession, where they would pay a premium for their favorite brands), the firm’s brand ambassadors offer introductory prices that reduce the risk of making a purchase.

In addition, to prove to shoppers that the goods and services it endorses are of the highest quality, brand ambassadors offer experiential product experiences, allowing consumers to see, touch, and ask questions about the product. This, when combined with a full rundown of a range’s capabilities and lifestyle enhancements, really instills confidence in the consumer that the quality is second to none. Considering that 92 percent feel this a factor when making a purchase, Orenda Marketing is proving it’s a savvy and trend-setting innovator when it comes to adapting to consumer spending patterns.

Management from the firm commented: “These statistics are incredibly insightful and beneficial for the start-up brands we represent who are looking to get their big break in the consumer sector. We just want to give more businesses the chance to establish their own base of customers who’ll be loyal to them.”

One of the reasons why brand loyalty may have fallen is because of the rise of online shopping. However, this comes at the expense of receiving detailed information about a product. A lot of the time, the product descriptions and photographs found on e-Commerce platforms are somewhat lacking. To compound the problem, when someone’s looking to make a purchase in the home improvement sector, customers often perceive that it is vital to see products before their own eyes to ensure it’s the right color, size, or design for their property.

Management continued: “Another beneficial element to the promotional services we offer for home improvement brands is the fact that we’re embedded in some of America’s biggest retailers. This way, the home remodeling brands we serve are able to reap the rewards of the trust that these chains have. Although shoppers might be willing to look around and consider sampling different products, they’re usually far more loyal with regards to where they shop.”

Orenda Marketing Explains Why Its Direct Approach to Promotions is the Best

Orenda Marketing has enjoyed unprecedented growth in the state of California, proving to its competitors that being an all-service agency that offers campaigns in print, radio, TV and online isn’t always a good thing. Instead, the firm believes its best to go back to a traditional form of publicity, and blend it with the latest innovations in presentational technology.

It recently listed the weaknesses of rival platforms compared with direct sales and lead generation. The first is too little time. Customers need plenty of information if they are to make an informed decision about the purchases they make for their home, and that takes time. This is not achievable with a 30-second spot on TV or radio.

Second is that it’s a one-way conversation with online, TV, or print advertising. A newspaper ad might have further information about a product’s unique selling points, but how will consumers get the chance to ask further questions about it? Finally, these methods use a scattergun approach that targets too many people. To compound the problem, home improvement companies that use TV and radio have the potential to target millions of the wrong people. The demographics that are used to purchase airtime are often unreliable.

On its findings, Orenda Marketing commented: “We’re able to eliminate all of these concerns around direct marketing in one fell swoop. This is thanks to our experiential marketing techniques that give consumers plenty of time to learn about the features of a product and experience a welcoming environment where they’re able to ask questions. We target the right shoppers by being embedded into home improvement stores in the first instance. It’s what we call a win-win-win situation to sales and lead generation. Our aim now is to recruit as many entrepreneurs as possible who help our firm’s objectives to touch more lives.”

About Orenda Marketing

Orenda Marketing is a lead generation company which offers home improvement campaigns that touch the lives of both customers and businesses. Its aim is to help new brands to be built and trust to be forged with the shopping public. Given that the DIY market is blooming, there has never been a better time to introduce new household goods and services to the retail sector.

The firm’s talented brand ambassadors utilize presentational tools, concise pitches, a friendly demeanor, and introductory prices in order to incentivize shoppers to change their shopping habits. Every team member aims to provide exemplary customer support which encourages the friends and family of delighted shoppers to come and visit for themselves.

Working throughout California, Orenda Marketing is now hiring lead generation professionals who are interested in receiving training through its mentorship program. With four mentorship steps that act as a whistle-stop tour through the business model, it’s a method that gives trainees the confidence to interact with shoppers, communicate clearly with fellow team members, and gain the skills to build their very own business one day. The company cares for the community, and this shines through in its work.