AlphaSegment Launches West Coast Branch of Creative Financial Marketing Agency

Financial Advertising's Bennett Inkeles To Focus on Building Actionable Brands for Mid-Market Asset Managers and Financial Advisors
By: AlphaSegment Creative Financial Marketing
 
BOSTON - Oct. 30, 2013 - PRLog -- As the ranks of retiring baby boom financial professionals continue to grow, investor access to qualified, well-trained financial advisors is coming under pressure, according to a recent Cerulli study.1

“Marketing communications that can provide a seamless link from business development training to client prospecting will relieve this pressure,” said AlphaSegment’s Marketing Director John Drachman http://alphasegment.com/who-we-are/ recently. “To help meet the growing demand for creative financial marketing, we’re very pleased to announce that award-winning creative director Bennett Inkeles has joined us, establishing our presence on the West Coast.”

“As the financial services space has become more commoditized, brand engagement and the reasons clients would want to embrace your brand are more crucial than ever,” said Mr. Inkeles. “Every touch point must unlock the visceral appeal that’s at the heart of a successful brand.”

However, building successful brands entails more than simply meeting needs. “The reality is, meeting needs has nothing to do with it,” Creative Director Zita Ivacs added. “It’s all about connecting on a more personal level. Needs are generic. Meeting ‘wants’ is what solidifies relationships.”

Designed to provide middle market asset managers and financial advisors with a breadth of services generally available only to much larger firms, AlphaSegment combines brand development and financial product marketing under one roof.

Financial firms looking to overcome their own resource constraints are invited to download AlphaSegment’s guide to “Overcoming the 4 Myths of Financial Marketing” at http://alphasegment.com/resources/

1Investment News, Adviser numbers will continue to slide: Cerulli May 7, 2013 http://www.investmentnews.com/article/20130507/FREE/130509916

Media Contact
John Drachman
john@alphasegment.com
508-380-9293
End
Source:AlphaSegment Creative Financial Marketing
Email:***@alphasegment.com Email Verified
Tags:AlphaSegment, John Drachman, Financial Marketing, Financial Writing, Investment Management
Industry:Investment, Marketing
Location:Boston - Massachusetts - United States
Subject:Partnerships
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse



Like PRLog?
9K2K1K
Click to Share