The Nova Group on Teamwork and the Future of Cosmetics

 
FALLS CHURCH, Va. - Oct. 30, 2013 - PRLog -- The Nova Group, a sales and marketing firm that specializes in the cosmetics sector, has confirmed its commitment to the mentorship of young entrepreneurs following on from recent successes on behalf of its clients.

The company, which was founded and built from the ground up, now wants to give other aspiring professionals the chance to receive training in a thrilling and lucrative sector. The main focus of their training lies in the execution of customized campaigns for businesses that want to reach out to new customers and increase their market share.

Management commented: “This is a natural extension of our existing policy to hire from within rather than hiring managers externally. Instead, we like to challenge our trainees and treat them like we did our business in its nascent stages – build it from the ground up.”

As another recruitment drive gets under way, The Nova Group also revealed something that they want to see in more candidates: a solid work ethic.

One of their representatives added: “We want to harbor a competitive work environment in the office. However, it is not our intention to make it a negative experience. Instead, it's a fuel to get even further ahead and to be the best possible. In my opinion, we are also extremely productive because we've all received such detailed training about how the cosmetics trade, and how to convert these lessons into real-world environments. Crucially, I think we're not afraid about being pushed out of our comfort zone every once in a while either, and in business, you've sometimes got to take a leap into the unknown.”

With senior account managers who personally oversee the development of trainees, The Nova Group is wonderfully open minded in relation to the people they hire. As an Equal Opportunity Employer, they hire professionals from all backgrounds. However, the company doesn't perceive a lack of experience in sales and marketing as an issue – instead, it just wants people who love learning.

Management said: “Here's the thing – many young people in the US employment market seem to be stuck in a vicious cycle. How do they get experience without a job, but how do they get a job without experience. That's another reason why we cut through the paradox.”

The Nova Group has said it likes to compare its business model with The Beatles, a well-known brand from Liverpool. This is because they managed to balance out each other's weaknesses, with a total that's greater than the sum of the parts. Through creating similar mentality in teamwork, wonderful things are achievable that one individual might have struggled to accomplish on their own.

Move Aside Surgery, Non-Invasive Products and Procedures are in Demand According to The Nova Group

The Nova Group specializes in the cosmetics industry, and prides itself on giving customers a boost to self-esteem. The company has begun to notice that the tide is turning against invasive procedures that see consumers go under the knife. Instead, they want natural, organic products which accentuate their beauty without going to extremes.

Management commented: “In the main, we just want to help consumers make an informed decision. While offering in-person representation, some people have said that they are actively considering cosmetic surgery. Our role isn't to get in the way of people's choices; instead, we just provide a friendly and engaging way of exploring other options. Given that our brand ambassadors are experts in every product and its capabilities, these conversations don't just result in someone getting wonderful make-up, creams, or equipment, but the knowledge that they're beautiful.”

The Virginia-based company also claimed it believes that more shoppers want a chat about cosmetics products before they make a purchase. As such, this makes other platforms such as Internet shopping and large stores second-rate choices, as there isn't always that one-on-one attention.

A representative added: “The cosmetics market is booming. Facial care products are now worth $16.3 billion in North America alone, which shows that there's spending power in this market. But in order to distinguish themselves from larger rivals, many of our clients are harnessing new ingredients and technology that isn't available in any other product. To ensure that customers realize the benefits that such innovation could have for them, it's important to open up a dialogue that empowers them with the chance to ask questions and get the support they rightly deserve. Everyone has the right to great cosmetics even if they don't have a large bank of knowledge on active ingredients and the purposes of certain products.”

The Nova Group also confirmed that it plans to simplify the language that is often used in the cosmetics sector, and harness innovative product presentation techniques that allow someone to glean the most important facts about an item in less than two minutes. This keeps attention levels high, and helps impulse purchases to be made.

About The Nova Group

The Nova Group is a cosmetics sales and marketing specialist that's based in Fall Church, VA. The company opened its doors in April 2013, and has enjoyed continual success since. All campaigns are built from scratch and executed to perfection, with trained professionals giving customers the confidence they need to break free from old purchasing habits and try something new.

Each brand ambassador is determined to work their hardest, and the competitive environment within the firm allows client targets to be easily surpassed. Advanced presentation tools are also used in popular retail areas that express the unique selling points of every product endorsed in seconds. Not only does this captivate the customer's attention, but it also maximizes performance and creates time efficiency.

The company sees endless opportunities within the cosmetics market, and is always looking for the next big trend. With campaigns modified and refined on a regular basis, it's a business that's turning heads throughout Virginia, with its focus firmly planted on expansion to further states. For this to be a realistic possibility, it regularly hires new recruits to join its four-step mentorship program.
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Email:***@thenovagroupva.com
Tags:The Nova Group, Cosmetics, Advancement
Industry:Advertising, Marketing
Location:Falls Church - Virginia - United States
Subject:Products
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