Announcing 2-day Workshop on 'Enhancing Business Effectiveness of Internal Teams'. Nov 15 & 16

BANGALORE, India - Oct. 30, 2013 - PRLog -- TWB today, under their banner ‘TWB Business Certifications’ announced the next workshop in the ‘Strategic Communications Series’ of corporate workshops.

The Strategic Communications Series has been created for corporate business workforce, to update skills in keeping with the growing demands of industry, and places a high emphasis on enhancing sales effectiveness to directly impact organizational revenues.

The workshop on ‘Enhancing Business Effectiveness of Internal Teams’, the first in this series to be held on November 15th and 16th, 2013, is a 2-day, 16-hour session. An easy and effective flow of information between people who are coordinating projects, managers and other team members is crucial to every organisation. This impacts decision making at every level of interdepartmental coordination and team information. TWB experts will outline key strategies for making employees more efficient and organizational communications transparent and effective.

Ms Swaroop Lawrence, CMO, says, “The need of the hour for most organisations is enhanced internal collaboration; a more customer-centric approach that calls for communicating in an integrated and consistent manner enterprise-wide and for sharing insights about consumers better internally. Customer Centricity has never been more alive.”

Like with regular TWB workshops, the focus would be balancing hands-on experience with essential conceptual knowledge and best practices. The content would include:
- Fundamentals of Business Writing
- Structuring Information and Formatting Content
- Business Correspondence – Guidelines
- E-mail Etiquette
- Writing Business Letters & Memos

As Mr Anindya Shankar, Head, Corporate Business Development, says, “Inter-departmental convergence, collaboration and integration become such a pressing concern for organisations. It is apt that marketing and communications, the two functions with arguably the most to gain from a more in-depth and nuanced understanding of the consumer, should spearhead this unification.”

With learning aids created and vetted by senior marketing and sales veterans with decades of experience, the TWB workshop will help you discover key presentation tips and techniques that comes from several years of relevant, multi-domain experience.

For more information, visit www.twb.in or call +91-80-40741400.

About TWB

TWB is Asia’s leading technical communication and publishing services provider and caters to the needs of technology and process driven industries. TWB’s industry leading portfolio in Technical Communication services includes Technical Product Documentation, Learning & Development services, Technical & Digital Marketing. TWB’s expertise across Information Technology, Telecommunications, Financial services, Aerospace & Defense & High-Tech Manufacturing is leveraged by leading Fortune 500 clients including Microsoft, Intel, AXA, Fidelity, Cisco, ABB and more than 60 large clients globally. More information on TWB is available on www.twb.in.