Luxury Bedding Brand The Fine Cotton Company Launches New Online Store

LONDON - Nov. 6, 2013 - PRLog -- Luxury bed linen and accessory retailer The Fine Cotton Company, which supplies some of the world’s most exclusive hotels, has launched a brand new ecommerce site featuring an online gift list facility and a dedicated range for yacht and private jet owners.

The high end British brand, whose advocates include retail guru Mary Portas and eco designer Oliver Heath, has also introduced a trade area to its site enabling corporate clients to log in and access personalised product pages with built in discount structures for bulk and replacement orders.

Personal customers can now make, amend and purchase from gift lists which are updated live online. Once an account has been set up it can be used for multiple lists for different occasions such as weddings, new babies, house moves and birthdays.

Jane Robson, a former retail buyer with 30 years’ experience in textile design and product sourcing, launched the Fine Cotton Company in 2009.

She said: “My vision was to create a British brand that offered exclusive products for discerning individuals and corporate customers.

“With an emphasis on luxury we have also become well known for our eco-friendly organic cotton products, which are particularly popular for for children’s bedrooms.”

Jane said the new site had been developed to meet the specific needs of customers with additional focus on two key areas, the luxury gift market and commercial clients.

“Since launching we have developed excellent relationships with top international hotel groups and boutique venues, including super yachts and jets, many of whom require made to measure bedding and bespoke accessories"

Other features include a rewards scheme for registered customers and fundraising codes for charities and school PTAs. The site has been designed for ease of use on both desktop and mobile devices.