Novo Nordisk and Inspire Added to Social Media Pharmaceutical Agenda Line-up

LONDON - Oct. 24, 2013 - PRLog -- "Social Media is revolutionising the way that people communicate with each other. Unfortunately, the pharmaceutical and healthcare industries are playing catch-up with patients..."
— Shona Davies, Global Comms & Programme Leader, Merck

SMi have announced that two new speakers have confirmed to present at Social Media Pharmaceuticals 2014 which will take place next January in London, UK.

Nick Adams, Director of Corporate Branding at Novo Nordisk will be addressing delegates on building digital strategy and Amir Lewkowicz, VP of Partnerships from Inspire will be talking about Online Patient Communities-Trends and Opportunities.

The packed agenda will also include presentations from:

• Alexandra Fulford, MD, Consultant, Pharmaguapa (Conference Chair)
• Todd Kolm, Vice-President, Head of Global Digital Strategy, Sanofi
• Sherri Matis-Mitchell, R and D, Astra Zeneca
• Claire Perrin, European Brand Leader, Lilly
• Shona Davies, Communication and Programme Leader, Merck & Co
• Piotr Wrzosinski, Digital Marketing, Roche
• Gizem Bicakci, eMarketing, Boehringer-Ingelheim
• James Finney, Project Manager, Global Comm. Services, Novozymes Biopharma

WHY ATTEND?
• Best Practices – Share ideas with industry leaders to identify cutting-edge developments including leveraging social intelligence, digital channels, mobile apps, measuring success and building communities to strengthen your competitive position.
• Consumer Marketing – Analyse how social media will allow your organisation to better communicate and interact with your stakeholders for unique positioning and higher ROI.
• Social Strategy – Hear case studies from major pharmaceutical companies on applying practical social media strategies with a focus on content, platform selection and workflow.
• Customer Loyalty – Discover how to enhance dialogue to ensure customer loyalty in an increasingly competitive environment.
• Join the Debate – Participate in a round table discussion led by Merck, Boehringer Ingelheim, Lilly and Pharmaguapa on online product reviews and how to minimise risk.

For further details visit http://www.smi-online.co.uk/goto/2014social-media-pharma58.asp

Social Media in the Pharmaceutical Industry
Developing communication and engagement throughout the industry
22-23 January 2014
Marriott Regents Park Hotel | London UK
#PHARMASOCIALMEDIA @SMIPHARM