Help for Heroes 4x4 European Rally announces Corporate Partnership with Bearmach Land Rover Parts

LONDON - Oct. 23, 2013 - PRLog -- Tim Price-Bowen, one of the rally’s organisers said “We are very pleased to announce Bearmach’s association with the rally. As one of the UK’s leading suppliers of Land Rover parts and the high percentage of Land Rovers on this international event, the Partnership is an ideal fit.”

Bearmach Ltd (www.bearmach.com) have been a dedicated supplier of genuine, OEM and matching quality Bearmach branded accessories for the full range of Land Rover vehicles since 1958. Beginning as a small family founded company it has grown to become one of the UK’s largest independent suppliers of Land Rover parts and accessories through their continual investment and innovative approach to the market.

As the first company to specialise exclusively in Land Rover parts and accessories, Bearmach has built up stocks of over 10,000 lines many of which are genuine, OEM and Matching quality own-brand parts, and their commitment to supplying cost effective, quality spares has contributed to the Land Rover legend of longevity.

The Event: At 10.30am on Saturday 14 June 2014 a spectacle of 4x4 vehicles crewed by  100 adults (and 12 children) will gather at Littlecote House Hotel, Hungerford in Berkshire ready to start out on the 2014 Help for Heroes 4x4 European Rally.

Since its inaugural event in 2010 the Help for Heroes 4x4 European Rally has raised over £660,000 for Help for Heroes.

45 vehicles crewed by serving and ex-military personnel, as well as civilians and families with children, will set off on a 12 day, 2,000+ mile adventure following the path of the 1944/5 Allied Invasion through Europe (including elements of the Western Front of WW1). Many of the serving/ex-service participants have served in Iraq and/or Afghanistan.

The adventure will be part military-battlefield/history tour (including museums and cemeteries) and part off-road driving.   As well as the driving, the teams have to complete daily tasks which include navigation, driving skills, observation, quizzes and competitions.

The route:  After using the byways of Salisbury Plain and stops at military bases including RAF Odiham and Southwick House crews embark on the Brittany Ferries sailing from Portsmouth to France. Then, in addition to visiting WWII historical areas in Normandy, the H4H 4x4 Rally route will take in the WWI battlefields of the Somme and Ypres (2014 is of particular importance; it commemorates the Centenary of the Start of WW1). Later it will visit Arnhem in Holland and ‘Operation Market Garden’ before heading south to Bastogne in Belgium where the Germans made a final push – the famous ‘Battle of the Bulge’. The journey continues to the Alsace region of France – the WW1 Maginot Line fortifications; then into Germany and Dachau Concentration Camp Memorial; with its horrors of war. The event concludes 12 days after leaving the UK – the final part being a visit to Hitler's "impenetrable" Eagle's Nest high in the Bavarian Alps at Berchtesgaden.

To donate please visit http://www.bmycharity.com/H4H4X4Rally2014

Every car is fitted with a ‘satellite’ tracker kindly provided by Skytag-GPS. The rally can be followed in real time at; www.h4hrally.co.uk/livetracking

The Rally’s Corporate Partners include; Jaguar Land Rover, The AA, o2, Bearmach, Brittany Ferries, Challenger 4x4, P&O Ferries, Domino's Pizza, Skytag-gps, Terberg DTS UK, Marshall Military Sales, Commonwealth War Graves Commission, The GGR Group, Cobham Technical Services, Harpenden Vans.

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For more information about the Help for Heroes 4x4 European Rally visit www.h4hrally.co.uk or follow them at www.twitter.com/h4hrally (@h4hrally) and www.facebook.com/h4hrally or contact Keith Bowen tel: 07766 712851 email: info@h4hrally.co.uk