First of Its Kind, Multi-screen TV Pilot "D-TEC" to Close 2013 NY Television Festival's Digital Day

By: Pros and Cons Studios
LOS ANGELES - Oct. 22, 2013 - PRLog -- Pros and Cons Studios announced that D-TEC, a futuristic, multi-screen TV pilot, will have its premiere screening at the conclusion of the 2013 New York Television Festival’s (NYTVF) Digital Day on Friday, October 25 at Tribeca Cinemas in New York City.

The creators of D-TEC, Stephen Interrante, Joseph Saroufim, and Peter Saroufim, developed the show after winning the Samsung Second Screen Storytellers challenge during the 2012 New York Television Festival. The series will provide viewers a new storytelling experience by utilizing Samsung Smart TVs in conjunction with a secondary device (such as a tablet or smartphone) to introduce new story lines and interactive components that are synchronized with the main viewing event.

“We are excited and honored to unveil D-TEC at this year’s New York Television Festival,” said Director and Co-Creator of D-TEC, Interrante. “We are looking forward to sharing our pilot with our fellow industry colleagues as well as TV fans.”

The NYTVF brings together top television artists and industry decision-makers for a series of events designed to showcase creative content as well as foster networking, collaboration and education. The sixth annual NYTVF Digital Day provides an opportunity for new media power players, content creators and enthusiasts to gather for events and insights on all facets of the digital landscape.

“In creating D-TEC, we explored all the dynamic possibilities of second screen and then based our world, characters, tone and story around them,” said the Saroufim brothers. “The result is a series that showcases cutting edge technology while maintaining the ability to integrate and innovate as the medium develops.”

Stephen Interrante (creator/writer/VFX artist), Joseph Saroufim (writer/creator), Peter Saroufim (writer/creator/editor), and Mark Zuckerbrow (producer) will be available after the screening for interviews.


Friday, October 25

8:00 PM ET: Premiere Screening of D-TEC (45 minutes)

Tribeca Cinemas 1 (54 Varick Street, New York, NY)

Screening to be followed by Digital After Dark Happy Hour with complimentary Stella Artois

Created by: Stephen Interrante, Joseph Saroufim, Peter Saroufim

Produced by: Mark Zuckerbrow

Written by: Joseph Saroufim and Peter Saroufim

Directed by: Stephen Interrante

Cast: Frankie Powell - Marguerite Moreau, Andy Dearing - Casey Graf, Hank Hewitt - Joel Murray, Callie Greene - Laura Howard, Detective Turner - Rhasaan Orange, Detective Dobbs - Mark Gantt, Natalie Buchanan - Erin Cardillo, Abbott Buchanan - Mackenzie Astin

Winner of the 2012 Samsung Second Screen Storytellers challenge at NYTVF, D-TEC is the first of its kind: a TV series that utilizes synchronized narrative second screen content to expand the story and create an integrated and immersive viewing experience.

D-TEC is a futuristic, neo-noir crime procedural about two unlikely partners at Outlook PI, a high-tech private detective agency. Tech whiz kid Andy Dearing has finally achieved his dream of becoming a private investigator. However, when assigned to his first murder mystery, Andy is forced to team up with the legendary Frankie Powell, an instinct driven detective with a strong distaste for new technology. Ideologies quickly clash and the two gumshoes find that working together will be as complicated as the mysteries they face.

About Pros and Cons Studios

Based in Los Angeles, Pros and Cons is an independent production company that specializes in narrative content for web, TV and film. The company consists of Andy Bryant, Stephen Interrante, Austin Lazek, Peter Saroufim, Adam Severi, and Mark Zuckerbrow. Production highlights include shooting the pilot presentation for G4’s Jump City: Seattle, which featured the country’s top parkour athletes. In addition, the company’s first major development deal was with Fremantle Media for their action-adventure web series, The Caper Chronicles. In 2011, they first collaborated with Joseph Saroufim on the sitcom-pilot OB/GY-Anne, which won the Best Writing Award at the New York Television Festival. Last year, they produced the spec pilot D-TEC, which won the Samsung Second Screen Storytellers competition (more than 120 pilots were entered) and received a $300,000 development prize. Pros and Cons Studios strives to lead the way in developing second screen storytelling. For more information, please visit
Source:Pros and Cons Studios
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Tags:D-TEC, DTECseries, Second Screen, Transmedia, NYTVF
Industry:Entertainment, Television
Location:Los Angeles - California - United States
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