Soundview to Publish Summary of Engaged! by Gregg Lederman

PHILADELPHIA - Oct. 21, 2013 - PRLog -- In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies. Learn more at http://www.summary.com/book-summaries/_/ENGAGED.

Driven by a relentless desire to help as many people as possible "Live the Brand," Gregg Lederman has made it his personal mission to dramatically improve people’s lives by positively enhancing work cultures and the customer experience while increasing the company's profitability. His work, along with the work of his team at Brand Integrity Inc., where he is currently the Managing Partner, has helped many of today's "best places to work” companies such as Wegmans Food Markets, Erickson Retirement Communities, and the American Red Cross close the gap between their business strategies and the employee behaviors needed to bring those strategies to life.

Gregg received his MBA from the William E. Simon Graduate School of Business Administration, where he has been a professor teaching the Achieving Brand Integrity methodology since 2003. He is also a member of the National Speakers Association. Gregg resides in Rochester, NY, with his wife and three daughters.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.