Oct. 18, 2013
-- Cheryl Wee has spent the last year releasing her own album, clinching the 1st
runner up title at the Miss Chinese International Pageant 2012, being Jean Yip’s brand ambassador, as well as one of the main leads in Channel 5’s hottest drama, Mata Mata
. Her hectic schedule and lack of proper sleep usually causes her to have dry and sensitive skin, but she stresses that Jean Yip has helped her ‘look good and in shape from every angle’.
She said “As an artiste, it is important to look perfect from every angle as every feature and flaw is seen up close on screen. Jean Yip’s Customized R6 Face Treatment has helped me boost the hydration level of my skin. It has also helped replenish and lock the moisture lost due to sun damage, heavy makeup and lack of sleep”.
Jean Yip Group has launched a new campaign, showcasing the company’s suite of services in boosting Cheryl’s beauty from head to toe and from every angle. The campaign will run on television, print, outdoor and digital platforms. It features the strengths of Jean Yip; helping every customer look picture perfect, from every angle.
There are a total of 3 commercials. The first depicts the company’s award winning service- R6 Skin Revolution Customised Face Treatment with the tagline “Radiant from Every Angle”. R6 Skin Revolution combines the power of the most advanced skincare technology & state-of-the-
art equipment to prevent skin damages. Utilizing the most advanced Transdermal Administrative System (TAS). R6 Skin Revolution fights against skin damages by customizing unique solutions that solve your different skin problems & concerns in six ways. The treatment repairs blemishes, resurfaces scars, revitalizes dull and aging skin, refines wrinkles, restructures sagging skin and retextures uneven skin surface.
The next promotes its slimming services with the tagline “Perfect from Every Angle”. The treatment is customized according to the customer’s condition, concerns and skin type. Advanced Slimming machines paired with a personally designed well-balanced diet throughout the treatment program at their comfort level produces effective and optimal results of having a personalized program.
Lastly, the Permanent Hair Removal commercial will include the tagline “Flawless from Every Angle”. Permanent Hair Removal is a state-of-the-
art, pain-free Intense Pulse Light (IPL) technology that aids in hair removal. It is a permanent and cost effective treatment that produces effective and visible results.
The advertisements will be released progressively from end October 2013 onwards.