Santa Catalina Island Company Expands Marketing and Sales Team

Julie Sevilla named Director of Marketing and Carla Dispalatro named Director of Sales
LOS ANGELES - Oct. 15, 2013 - PRLog -- (Avalon, Calif.)—The Santa Catalina Island Company (SCICo), the island’s longest-running and premier resort-service provider, has hired Carla Dispalatro as Director of Sales and Julie Sevilla as Director of Marketing. Both will report to Dave Stevenson, SCICo’s Vice President of Sales, who joined the company in June. The new hires are part of a strategic investment its leadership team to support aggressive growth plans for 2014 and beyond.

“We are thrilled to have both Julie and Carla join our executive team,” says Randall Herrel, CEO of SCICo. “Their collective marketing and sales expertise make them indispensible to our efforts to strengthen Catalina Island’s reputation as Southern California’s premiere resort destination.”

Sevilla has over eight years’ experience in marketing in hospitality and for various companies in luxury lifestyle, hospitality, entertainment and sports sectors, including Angels Baseball, Baskin Robbins and T-Mobile. During her tenure as Director of Marketing for Terranea Resort in Rancho Palos Verdes, Sevilla built marketing and communication strategies that increased the resort’s revenue and website traffic. At SCICo, she will develop cross-marketing strategies for all departments, oversee the successful launch of the company’s new website (launching November 1), public relations and social media communications.

Dispalatro joins the SCICo with more than 10 years’ experience in hospitality and sales management, most recently at the Shorebreak Hotel in Huntington Beach, where she doubled group sales and catering revenues. Carla is a graduate of the University of California, Los Angeles, with a degree in psychology and holds a Certified Meeting Professional (CMP) certification. At SCICo, she is responsible for maximizing group sales revenues, ensuring client satisfaction and promoting available meeting spaces and wedding venues such as the Casino ballroom (, Catalina Country Club ( and Descanso Beach Club (

In recent years, SCICo has invested over $25 million in upgrades to its key properties including the Pavilion Hotel, Avalon Grille restaurant and Descanso Beach Club, which recently opened three high-end waterfront cabanas ( The addition of more events and adventures, including heli-sightseeing expeditions (, has revitalized Catalina Island as a high-end destination for discerning travelers, groups, meetings and weddings.

For more information about Santa Catalina Island, visit

About Santa Catalina Island Company
Located off the coast of Southern California, Catalina Island is a popular resort and outdoor recreation destination also known for its vibrant history as a glamorous retreat for Hollywood celebrities. SCICo offers a wide range of services and amenities such as the newly renovated Descanso Beach Club, Pavilion Hotel, Atwater Hotel and Avalon Grille. SCICo’s expedition operator has added new adventures to its menu of 25 expeditions and tours with the Zip Line Eco Tour, Eco Hummer Tour, Dolphin Quest, Sea Trek and many more, which are designed to introduce visitors to the island’s rich history, wildlife and backcountry. Other activities include hiking, bicycling, fishing, boating, kayaking, snorkeling, golfing or relaxing on the beach. SCICo has operated much of the island’s lodging, dining and tour options for over 118 years. (
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