ETTIE STREET PROJECT’s New Album ‘The Simplest Possible Setup’ is Hard-Driving Hypnotica

Project Features Some of SF Bay Area's Leading Musicians: Guitarist Tom Lattanand, Bassist Rob Gwin, Drummer Damon Hope and More
By: Ettie Street Project
"The Simplest Possible Setup" fuses rock with elements of  trip-hop and jazz.
"The Simplest Possible Setup" fuses rock with elements of trip-hop and jazz.
OAKLAND, Calif. - Oct. 14, 2013 - PRLog -- Three years after emerging onto the club scene, one of the San Francisco Bay Area’s most evocative bands, Ettie Street Project (ESP), has released its debut album, The Simplest Possible Setup (Jazzcubed Records).

With 12 tracks that combine a layered rock sound with elements of trip-hop vocals, intricate jazz breaks and hypnotic rhythms, The Simplest Possible Setup is anything but simple. The ambitious project is the brainchild of guitar virtuoso and ESP founder Tom Lattanand. With mastering by Stephen Barncard (producer of Grateful Dead’s American Beauty and David Crosby’s If I Could Only Remember My Name), The Simplest Possible Setup combines a 1970s psychedelic feel with 21st century edge.

Named after the street in Oakland where the band originated, Ettie Street Project incorporates elements of raw funk, ambient rock and electronica to create bold melodies that are alternately energy-inducing and soothing. In live performances, the band is noted for the surprisingly big sound that emanates from Lattanand and his musical partners, Rob Gwin (bass) and Damon Hope (drums). For the album, Lattanand enlisted creative support from several guest singers and musicians

"This album is a culmination of years of an evolving process,” Lattanand said. “We started out playing as an atmospheric psychedelic rock trio, and later added the thicker instrumentation and great vocalists, which brought the expressiveness of the music to another level. We feel lucky to have such amazing players on this album."

Vocalist Rashida Clendening (aka Audio Angel) sets a dreamy tone, singing the opening track Broke the Seal with the seductive soulfulness that has made her a Bay Area mainstay for over 15 years. Her second song on the album, The Edge, begins with an electrifying jolt and morphs into a dizzying tenor and alto-sax composition that ends as abruptly as it begins, leaving the listener wanting more.

Timeline and Lost in Flight feature the vocals of Tom Lattanand and Artemis, whose own albums Orbits (2007), Gravity (2005) and Undone (2001) have garnered praise in such publications as the New York Times, Remix, Electronic Musician and Keyboard. Capsule, with vocals by Emily Rich, alternates between pulsating hypnotica and hard-driving rock. On the song Lucid, Lattanand sings over a dark groove with lyrics that paint a surrealistic dreamscape.

Lattanand, who is of Thai descent, draws from a variety of musical influences, having lived in different parts of the U.S. and studying music composition at Washington University in St. Louis before settling in Oakland. When not performing live, he produces other Bay Area artists and scores soundtracks for television and film in his Oakland studio. In 2011, he released his first solo guitar album, Stone Seat View.

Lattanand and his partners have been recognized as among the most cutting-edge musicians in the Bay Area music scene for more than a decade. Lattanand was a founding member of the acclaimed jazz/fusion/funk group Mood Food, which included Vince Welnick, the late Grateful Dead keyboardist. He also performs solo guitar, and works with a long list of collaborators. Rob Gwin is a member of Bay Area party band Planet Booty.

The Simplest Possible Setup by Ettie Street Project is available on iTunes. Information about Ettie Street Project is available at


Produced by Tom Lattanand and Rob Gwin
Mixed by Tom Lattanand
Tracks 5 and 10 mixed by Jorgen Stensson, Marcel Cacdac, and Tom Lattanand
Mastered by Stephen Barncard

Label: Jazzcubed Records

Special thanks to: Scott Theakston, Tim Bremner, John Merrill, Bill Witter, Marcel Cacdac, and Steve Barncard.

Tom Lattanand (guitar, vocals, keyboards, synths), Rob Gwin (bass, synths) Damon Hope (drums), Micah McClain (drums), Jorgen Stensson (drums), John Merrill (percussion), Bill Witter (tabla), Artemis Robison (vocals), Audio Angel (vocals), Emily Rich (vocals), Sylvain Carton (bari and alto sax), Mitch Marcus (tenor and alto sax), Henry Hung (trumpet), Cornelius Boots (bari and alto sax), Liz Larson (trombone), Joey Chang (cello)

Recorded and mixed at the Orange Room in Oakland, California

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Tags:Alternative Rock, Alt, Contemporary, Psychedelic, Hypnotica, Electronica
Industry:Music, Entertainment
Location:Oakland - California - United States
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