Erica Collins moderates at Rutgers Food Innovation Center November 19th

Erica Collins to moderate a Media and Public Relations panel at Rutgers Food Innovation Center November 19th 1 Day Seminar: Marketing and Public Relations/Communications Basics for Food Entrepreneurs.
By: E.C. and Associates, L.L.C.
Erica Collins, Reuben Canada, Marcus Samuelsson Specialty Food Association
Erica Collins, Reuben Canada, Marcus Samuelsson Specialty Food Association
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NEW CITY, N.Y. - Oct. 13, 2013 - PRLog -- Erica Collins to moderate at Rutgers Food Innovation Center November 19th

1 Day Seminar: Marketing and Public Relations/Communications Basics for Food Entrepreneurs

October 14, 2013 Bridgeton, NJ - Rutgers University Food Innovation Center announced it will host a “1-day Seminar: Marketing and Public Relations Basics for Food Entrepreneurs” on November 19, 2013 from 9am to 5pm in Bridgeton, NJ.

A familiar but new face to Rutgers (FIC), Erica Collins will moderate a panel discussion on “How to Pitch your Products to the Media. Ms. Collins has 20 years of local and national experience in media and public relations including her work at MSNBC, Fox News Channel, HBO/Time Warner, U.S. Chamber of Commerce Broadcast Studios, and U.S. House and Senate Radio/TV Press Galleries. Currently, she hosts Blog Talk Radio’s Enterprise at

The Media and Communications panel will include journalists, bloggers and PR pros discussing the protocols, tips and advice for pitching to the media with or without a PR firm as follows: Peter Genovese, Feature Writer, Star-Ledger; Ed Hitzel, Food Writer, Radio and TV host, Ed Hitzel Enterprises; Deborah Smith, Founder,; and Nancy Painter, Publisher of Edible Jersey Magazine.  Information for registering can be downloaded at

Erica Collins served as the Media and Public Relations Director for Canada Enterprises, L.L.C. representing and developing media strategies for the creator of Jin+Ja Reuben Canada, CEO of Canada Enterprises, L.L.C. one of Rutgers University’s (FIC) success stories. Reuben Canada and Jin+Ja were awarded the sofi award for Outstanding Cold Beverage by the Specialty Food Association in NYC, received several media hits including a spotlight by Nightly Business Report produced by CNBC aired on PBS and a 4-week profile by USA Today on small business entrepreneurs.

“It is such a surreal experience to return to Bridgeton, NJ where my ancestors on my mother’s side are part of the agricultural history of NJ the Gould family of Gouldtown; and in state where my grandmother on my father’s side served over 25 years at Campbell’s Soup as a professional soup taster amongst many other positions of contribution to the food industry. Many seek success outside the home but sometimes the success of a small business can start with you in your home cooking in your kitchen amongst family and friends. The result can be simply word of mouth, now considered social media, spreading about how good your food or drink tastes. Now, it’s time for you to take it to the next level. Rutgers University Food Innovation Center provides guidance on those steps,” stated Erica Collins a native of Cherry Hill, NJ.

For more information on the seminar and Rutgers Food Innovation Center, you can contact Diane Holtaway, Associate Director, Client Services, Rutgers Food Innovation Center 856-459-1900 x. 4514

For information BTR's Enterprise and host, you can contact Erica Collins 202-670-9575,

About Rutgers Food Innovation Center

The Food Innovation Center is a unique business incubation and economic development accelerator program, which is part of the New Jersey Agricultural Experiment Station (NJAES) at Rutgers, The State University of New Jersey. The Center provides business and technology expertise to startup and established food and value-added agriculture businesses in New Jersey and the surrounding region, and utilizes their outreach capacity to reach the food industry throughout the world.

About Canada Enterprises

Canada Enterprises LLC is a holding company. Jin+Ja, the first product produced and distributed by Canada Enterprises, is an all natural, delicious wellness elixir. It is made of fresh ginger, lemon, cayenne, mint and green tea - truly the spice of life!

About Blog Talk Radio's Enterprise by E.C. and Associates, L.L.C.

Host  Erica Collins is a dynamic personality who has worked for several media companies including Business Week, HBO, MSNBC, Fox News Channel and U.S. Chamber of Commerce Broadcast shows "It's Your Business" and the "Quality Learning Series". A veteran of the Interactive Television and New Media Market. She is President of E.C. and Associates, L.L.C.
Tags:Food, Drink, Business, Canada Enterprises
Industry:Business, Food
Location:New City - New York - United States
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Page Updated Last on: Nov 13, 2013
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