Emerging Markets Automotive Advisors (EMMAAA) is formed

DELHI/NCR, India - Oct. 11, 2013 - PRLog -- Gurgaon, India: Emerging Markets Automotive Advisors (EMMAAA), an automotive research &advisory firm specializing in emerging markets, has been formed.

EMMAAA (www.emmaaa.com) will focus on helping OEMs and suppliers navigate tricky emerging markets.

Announcing the formation, Deepesh Rathore – Co-founder & Director, stated, “Global OEMs with developed markets parentage often fail to handle the specific nuances of emerging markets. EMMAAA will hand hold them through intelligence, market analysis and future gazing.”

EMMAAA will have a strong focus on the supplier community.

“Emerging market suppliers have a unique opportunity to partner with developed market suppliers to ride the emerging markets growth wave together,” Rathore stated. “Some suppliers, specifically in markets like India, have achieved critical product expertise and management bandwidth to participate in global markets through joint-ventures and acquisitions,” he added.

An experienced team of automotive research professionals with a background of analyzing emerging markets backs EMMAAA. Prior to co-founding EMMAAA, Deepesh Rathore headed the Indian operations of IHS Automotive, a forecasting specialist.

EMMAAA will also provide its knowledge to power a number of automotive research & analysis portals. The first amongst these – IndiaAutoReport.com – would start publishing from 14th Oct 2013.

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For more information on the topic, or to schedule an interview with Deepesh Rathore, please mail Mark Robinson at originepr (at) gmail (dot) com.