The Decision Model: Why Business Rules Are No Longer Enough

Companies seeking visibility and agility of their business logic have used business rules management to externalise it as a separate asset. However decision management is needed to scale this approach to enterprise level. A coming webinar event shows how.
1 2 3
Decision Model Overview
Decision Model Overview
LONDON - Oct. 14, 2013 - PRLog -- Suleiman Shehu, CEO, Azinta Systems said "Most companies that are using traditional  business rules management systems (BRMS) to manage their organisation’s business polices, business rules and regulatory compliance requirements are not gaining the benefits they had expected."

Mr Shehu went on to say "their solutions suffer from a number of problems including difficulties in growing rule repositories in excess of 2,000 rules, impossible to validate the inferential relationships between different but related rules sets and having an IT instead of a business focus."

Jan Purchase, founder of Azinta Associate Lux Magi, agrees: "This results in business rules that are owned by IT departments. These are difficult to change and evolve leading to poor business agility and lack of process adaptability."

"The solution, said Mr Shehu, "is to instead define the business decisions that the business wants to manage and then to analyse and model the business rules required to determine these business decisions."

In order to help educate the market Azinta Systems has partnered with Lux Magi and BiZZdesign to hold a webinar. This webinar will be held on 29th October 2013 at 15:00 - 16:00 (GMT).

In this webinar attendees will learn how organisations can move beyond the benefits offered by business rules to the world of business decisions – a much more compelling discipline through which companies can master their business logic.

Attendees will be shown how companies can use The Decision Model (TDM) to analyse and model their business decisions as a scalable, coordinated structure of cooperating business rules with explicit dependencies and precise meaning.

Business subject matter experts will learn how they can directly test and evolve their business logic without being bottlenecked by IT departments.

Attendees will be shown how decisions lead to superior integration of business logic with business process and goals which leads to decisions that can monitor their own effectiveness. Taken together these allow TDM to deliver business agility and scalable, rigorous, enterprise decision management in a manner business rules alone cannot.

Issues that they will address include:
• Limitations associated with traditional approaches to business rule management

• Overview of The Decision Model and its business advantages

• An investment banking case study demonstrating, by example, how one bank has benefited from the practical application of The Decision Model above and beyond what would be possible with a standard business rules approach

• The case study will be demonstrated using BiZZdesign The Decision Modeler software

Dr Jan Purchase,
Founder of Lux Magi Ltd, has been consulting in investment banking for over 18 years and is an industry expert in the use of decision management, business rules, business rule management systems (BRMS) and business processes.

Suleiman Shehu, CEO of Azinta Systems, has over 35 years in systems integration and is a thought leader in The Decision Model and its applications with business performance and strategic management.

Martijn Smeets, Business Consultant at BiZZdesign, is specialized in the adoption of Enterprise Architecture methodologies and advocates the use of The Decision Model (and The Decision Modeler) to explicitly model the business logic domain in architectures and process models

The Decision Model: Business Rules Are No Longer Enough.

Register for this free webinar!

   Tuesday, 29th October 2013
Time:    15:00 - 16:00 hrs GMT (London)

Please register here:  Decision Model Webinar: Register Here

On registration, you will receive email confirmation together with log-in instructions for the webinar.

About Azinta Systems:
Azinta Systems is a business transformation, systems integration and consultancy company that is dedicated to using innovative technologies to solve complex business problems. Azinta works in partnership with its clients and each engagement has a clear objective to achieve one or more of the following: a reduction in client costs, increase in client sales revenue or shareholder value. Azinta Systems Limited is privately held company incorporated In Republic of Ireland with offices in Dublin and London. Azinta is a Decision Model Consulting partner for BiZZdesign and Knowledge Partners International (KPI). Please visit

About Lux Magi:
Lux Magi specialises in the application of business rule management systems (BRMS), business decision management systems (BDMS) and The Decision Model (TDM) to investment banking. Our combination of financial domain knowledge and experience of technologies helps our clients to manage rapid change of business policies in the face of competition and regulatory pressure. Lux Magi is a Decision Model Associate consulting partner of Azinta Systems. Please visit Lux Magi at

About BiZZdesign:
BiZZdesign is an innovative and leading knowledge organization and thought leader in the field of Enterprise Architecture (EA), Business Process Analysis and Business Process Management and is globally recognized for its integrated software solutions. By delivering high end software tools, best practices, consultancy and training, BiZZdesign helps organizations to improve their business, to become more flexible and to adapt quickly to change. Supporting international standards such as TOGAF, ArchiMate and BPMN is an important priority. BiZZdesign works closely with research centres, universities and innovative partners. BiZZdesign has several offices in North America and Europe and works closely with partners worldwide.For further information please visit

Email:*** Email Verified
Phone:+44 (0) 845 658 6909
Tags:The Decision Model, Tdm, Business Rules, Investment Banking, Financial Services, Decision Management, Banking, Business Process Management
Industry:Banking, Technology, Software
Location:London City - London, Greater - England
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Page Updated Last on: Oct 14, 2013

Like PRLog?
Click to Share