Growing Number of Smartphones and Tablets are Driving the Global Mobile Application Market:Technavio
• Individual Consumers to drive the growth of the Global Mobile Application Market
Some of the other drivers which are helping in the growth of this market include low entry barriers, increasing popularity of social networking sites, growing potential for mobile advertising, growing use of smartphones and tablets for playing games, growing in-app purchases for free games, low cost data Plan and growing potential in emerging markets.
In 2012, the Americas (North America and South America) were contributing the maximum share to this market, with US as the leading country.
With improving technology, developers are releasing unique and innovative applications to suit consumer needs. Not to mention, 90 percent of all applications are available for free download from the internet. These factors are going to play a huge role in the Global Mobile Application market’s exponential growth.
To determine the scenario for all vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in order of importance.
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TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.
TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of the Global Mobile Application Market. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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