Specials Vs. Surprises, A Plan to One Up Fast Food In Order To Scale Up Farm-To-Fork

SAN DIEGO - Oct. 10, 2013 - PRLog -- With many major California cities claiming stakes in the Nation's Farm-to-fork movement, #SurprizeMePls organizers are currently seeking 50-100 California based restaurants that are eager to see improved repeat dining results from locals by banning together to start a new trend to end "daily specials".

In July, 2012 a Forbes Magazine article sited a new study from San Diego based retail research firm The NPD Group, which analyzes the growing influence of online marketing on restaurant visits. The NPD study found the top decider to be Good old-fashioned deals and special offers, which drove more than one-third of the decisions on where to eat out. However, despite efforts to attempt to compete with Fast Food marketing, "differentiation" maybe be the most cost effective solution to scale up the movement. A much different kind of deal where the unexpected builds more trust and loyalty.

"I'll make this simple. The farm-to-table, farm-to-fork movement needs to scale up sooner than later, and having a new thing come in and replace something is not a bad idea," says Creative Director 'El Jefe' Perez, age 33. By advertising a clear differentiation, "weekday surprises" replacing "daily specials", the buying public now has another choice. "People are drawn to novelty and #SurprizeMePls is a novel idea whose time has come. Getting rid of daily specials is bold, however they are one of the best marketing tactics used by the fast food industry to gain or regain increases in sales. Doing something different in 2013 that's fun, and adventurous with restaurants for Savy tech needs to be explored and we're seeking 50-100 trendsetters," says Perez.

Signing up is available at http://www.surprizemepls.com.