An Army Of Experts In The Service Of Webmarketing

SAN FRANCISCO - Oct. 18, 2013 - PRLog -- However, it remains a challenge to monitor an online campaign’s performance, and to access people with the necessary skills to complete the tasks required. DOZ can do all of this, and a lot more.

The  offer

DOZ is an online platform that uses crowdsourcing (prosourcing to be precise) to find people with the right skills, at the right time, to carry out their client’s online marketing campaign.  DOZ is specifically designed to chronically generate an online audience: diversifying their customer’s traffic through organic sources, visitors are led to the customer’s website even after the campaign is over.

DOZ is also increases a website’s conversion rate, thus lowering its acquisition cost, and enables the company to monitor their webmarketing campaigns. Offers are customizable, since it is easy for the company to select the number of visitors it would like to receive, how long the campaign should go on, and what the traffic sources are. In the end,  adapts its efforts to the budget chosen by their customer; and a company can always modify its wishes month after month.

Technology and people

So how does  work? It is a subtle balance between people and technology.  DOZ relies on proprietary algorithms able to determine the best steps to take in order to increase a website’s audience. They then identify the best skilled individuals to concatenate and execute them amongst the experts gathered on its platform. These experts are chosen based on their education and professional experience, notably by linking their Linkedin profile to their  account. DOZ experts are marketing professionals or natives living in the targeted region, and chosen according to their knowledge in the campaign’s industry.

The  expertise

In details, creates content marketing (branded blog post, off-site and on-site content creation, online press release, etc.), but is also specialized in search-engine marketing (competition and industry benchmark, on site global audit, online press release broadcasting) and social media marketing (social bookmarking, social network management...). Therefore, makes sure that only people that really care about what you do will be reached by the campaign.

An ergonomic design

To make it simple for companies to monitor their campaigns, the platform was created to be as instinctive as possible. The dashboard gives you access to all the essential information, enabling you to supervise investments, progress or results. A “My campaigns” tab lets you know the state of your tasks, either pending, in progress or validated. Another “My stats” tab gives you access to your search engines keyword rankings, traffic sources from Google Analytics, web popularity, and shows how you’re doing compared to your competitors rankings. A similar ergonomic design is implemented for the experts.

If you’re a company seeking to launch a marketing campaign, an industry expert, a digital agency or a software company, there must be a place for you in DOZ’s ecosystem. Why not visit www.doz.com and find out?