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Follow on Google News | Be The Gold Movement Achieves 1 Million Combined Youtube ViewsSocial media movement, created by a cancer mom and aiming to change the world, hits milestone with #BeTheGold YouTube videos.
Childhood cancer became personal for Elizabeth Struk when doctors diagnosed her young son, Dallin, with acute lymphoblastic leukemia in 2011. Struk created BE THE GOLD, a grassroots social media awareness movement, hoping to attract attention from major brands. The goal: more funding for childhood cancer and, subsequently, more research, better treatments and a possible cure. The ultimate objective is greater research funding, however, the campaign itself is not a fundraiser or a charity. There are numerous ways to support the cause, whether it’s sharing the campaign’s YouTube videos, hanging a flyer or wearing a BE THE GOLD badge. Unlike other campaigns, BE THE GOLD isn’t represented by a ribbon; instead, the movement’s symbol is a name tag that reads, “Hello, my name is GOLD.” The badge functions as a conversation starter, but it also sets BE THE GOLD apart from other cancer campaigns and foundations with a similar color. With the energy of social media and people looking to contribute to a cause, gold just might become the new black. In the words of Struk, “Let’s change the world.” End
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