IN-SHAPE Expands Product Array; Launches Extra Large Plus

COCHIN, India - Oct. 8, 2013 - PRLog -- Kochi-India, 08 September 2013:Responding to the inherent desire for a ‘healthy and striking belly’, Dr. Pathrose Parathuvayalil Group (PPG), the innovators behind the market leading In-Shape Elastic Abdominal Binder has expanded it’s product array with a new size offering targeting ‘larger than usual bellies’. In-Shape was previously available in four different sizes: Small, Medium, Large and Extra Large. Extra Large Plus (XXL) is the one that is newly launched, which is suitable for waist size from 110 to 120 cm. This will be a great advantage for people with extra-large pot belly, as the new size can perfectly fit to their body contours.

Abdominal binding is an everyday technique where a compression garment is used to bind the belly to support the underlying tissues. The concept of In-Shape Elastic Abdominal Binder foots on ancient procedure followed by warriors where a cotton sheet is firmly wrap around the belly for retaining their sporty physique. Dr. Pathrose Parathuvayalil, a pioneer in Ayurveda Orthopedics transformed this folklore to a reality and thus In-Shape was born. Ever since its launch, cosmetic and therapeutic role of In-Shape in managing central obesity and associated problems made it patronized by leading fitness instructors and Orthopedic clinicians across the country.

“Prevalence of central obesity is rising at an alarming rate. Indices of increased waistline are better discriminators of developing serious ongoing health problems like high blood pressure, high blood cholesterol, type-2 diabetes, heart disease and stroke. This unique size of In-Shape melts that pesky layer of lower abdominal fat in people with extra-large tummy who are at immediate risk of chronic disorders;” says Dr. Pathrose Parathuvayalil, Chairman and Managing Director, Dr. Pathrose Parathuvayalil Group (PPG).

In-Shape is recommended as a lifestyle choice not only in reversing large bellies, but also as a preventing methodology in maintaining optimum health. Apart from shrinking the pot belly and trimming the waist line, In-Shape can be used as an after delivery wrap to condense the belly, it supports low back and reduces mild to moderate low back pain, prevents chances of abdominal hernia and can be used to alleviate the muscle cramps during periods in women. Further to this, In-Shape encourages more ergonomic sitting and standing positions, thereby prevents the chances of work related pathologies of the low back. In-Shape is recommended in correct sizes only and one should change it in every three months for better binding effect.

About Dr. Pathrose Parathuvayalil Group (PPG)

‘Dr. Pathrose Parathuvayalil Group’ (PPG) of concerns is a leading Ayurveda brand from Kerala, India. Headquartered at Keezhillam, Kochi, the group’s flagship establishment Parathuvayalil Hospital & Orthopedic Center, located at Keezhillam near Perumbavoor is the first ISO 9001:2000 certified Ayurveda Hospital in India. Founded by Late Poulose Vaidyan in 1955 with just 4 inpatient rooms, the hospital has now grown into a state-of-the-art infrastructure with 100 beds. The hospital has well-equipped radio diagnosis wing, physiotherapy division, histopathology lab, 24hr casualty and emergency medicine departments. This multispecialty Ayurveda hospital also houses a separate Department of Modern Medicine facilitating an integrated approach in treating ailments. Dept. of AYUSH, Govt. of India has approved the hospital as Gurukulam for Ayurveda graduates to pursue advanced studies in Orthopedics. Group’s other initiatives include Pam Labs India Healthcare Pvt. Ltd., manufacturers of Ayurveda medicines, Ortho Care Products Pvt. Ltd., manufacturers of industry leading ‘Action Crepe’ crepe bandages which strictly conforms to British Pharmacopeia standards of elasticity, porosity and weight per unit area and In-Shape Elastic Abdominal Binder, a specially designed, scientifically proven orthopaedic product, synonymous to abdominal binders in Indian market.

For more details about the group, please visit: http://www.parathuvayalilhospital.com