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Conservation project uses creative marketing to fight ‘pest’ image of prairie dogs
Keystone Prairie Dogs is a project dedicated to saving prairie dogs in the wild, to correcting misconceptions about the species and improving their image.
KPD utilizes creative marketing strategies to highlight how important prairie dogs are to the ecosystems of short grass habitats and the Great Plains. They use a humorous video http://www.youtube.com/
Prairie dogs are not only playful, but they also use a highly specialized language and communication system that experts have compared to dolphins.
KPD website http://keystone-
Furthermore, KPD and other prairie dog conservationists have been successful in getting National Wildlife Federation to reinstate prairie dogs in their “adopt” an animal series. http://www.shopnwf.org/
The KPD website is also linked http://www.allvoices.com/
The KPD project also seeks to highlight the difficult work environmental groups do to protect prairie dogs across their fragmented range, including Prairie Dog Coalition, WildEarth Guardians, Prairie Dog Pals and many more. They negotiate with ranchers, municipalities and private landowners to provide non-lethal methods like relocation options for unwanted prairie dogs.