New Vintage Guitar Fund Marketing Head to Create Intellectual Property and Income Streams

Anchorage Capital Investment Management's vintage guitar fund ("The Guitar Fund") has brought Timothy “Sully” Sullivan on board to assist the Fund as chief marketing guru and to further develop the creation of intellectual property (“IP”) and to strengthen its income streams.
Vintage Guitars
Vintage Guitars
LONDON - Oct. 6, 2013 - PRLog -- Anchorage Capital Investment Management (“ACIM”) announced today that Mr. Timothy Sullivan had agreed to act as Chief Marketing Officer and Fund Advisor to The Guitar Fund upon its re-launch later this month. Mr. Sullivan’s chief responsibilities will be to effectively market the Fund from cradle to exit and to create income performing intellectual property, adding annual revenue and value to the portfolio for the Fund’s investors.

Mr. Sullivan started out in the music industry as a consultant to major record labels, including Arista and RCA. He successfully marketed many gold and multi-platinum projects, including Whitney Houston.  He has received two personal RIAA Platinum Album awards for his achievements in music, one of which was for discovering Grammy-nominated, Columbia Platinum-selling recording artist Shawn Mullins (“ROCK-A-BYE”).  Mr. Sullivan is also a life-long guitar player and a long time vintage guitar collector, giving him a keen sense on how to develop guitar specific IP and to capture income in the process.

ACIM’s CEO, Tommy Byrne, said: “We are very excited to have Sully join us.  He brings a wealth of knowledge, experience and a dynamic view on how to create IP with the Fund’s portfolio and even more importantly, how to turn that IP into a constant income stream.”

Collectibles as an asset class have been picking up a lot of steam over the past five to 10 years, as evidenced by the many Art, Fine Wine, Stamp, Coin and Antique Car funds which have popped up over this past decade.  Since the Credit Crunch five years ago both institutional and individual investors are looking for safer, proven investment strategies that don't rely on any of the derivative markets.  Since the Collectibles market is essentially an asset backed one helping to hedge against inflation, it is becoming very popular as investors worry about the potential fallout of the inflationary monetary policies of central banks such as quantitative easing.

Mr. Sullivan added, “The Fund’s targeted portfolio of vintage guitars has on average increased by 25% per year since 2000. This gives me a lot to work with and I am thrilled to be a part of the team.  We have already developed a number of IP strategies which we are excited about launching.”

The Fund is benefitted by a management team with expertise in both vintage guitars and asset management as well as an Advisory Board of qualified vintage guitar experts including some celebrity vintage guitar collectors such as Robbin Thompson, who in his early career was the lead singer for Bruce Springsteen’s band Steel Mill before going onto a successful solo career, and Elliot Randall,who is best known for some of his solo guitar work with Steely Dan including “Reelin’ in the Years” and “Green Earrings” as well as touring with such bands as The Doobie Brothers.

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Tags:Collectibles asset class, Vintage Guitars, Art Funds, Wine Funds, Antique Cars, Alternative Investments, Passion Investments
Industry:Investment, Music, Financial
Location:London City - London, Greater - England
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Page Updated Last on: Oct 07, 2013

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