Milagros de Mexico Launches National "Proud to Be Hispanic" Campaign

SAN FRANCISCO - Oct. 3, 2013 - PRLog -- In honor of Hispanic Heritage Month, Milagros de Mexico is excited to announce the launch of a new campaign titled “Proud to be Hispanic.”  The campaign will launch on September 15^th, marking the start of the celebration and the anniversary of the independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.  Mexico celebrates its independence on September 16^th, Chile on September 18^th.   The campaign will run for the entirety of Hispanic Heritage Month, ending on October 15^th.

“Milagros de Mexico began with a dream of improving the overall health and lifestyle of the Latino Community; we do this by creating products that we truly believe in and by finding ways to support our customers and community whenever we can.  That is why Hispanic Heritage month is so important to us.  It is an opportunity for us to celebrate our community and recognize all the hard efforts and achievements.” -Mauricio Simbeck, CEO of Milagros de Mexico.

The Proud to be Hispanic campaign recognizes and celebrates Hispanics across the country by highlighting the many reasons why as a community and as individuals people should be proud that they are Hispanic.  Throughout the campaign Milagros de Mexico will be sharing why the company is Proud to be Hispanic and how this motivates the products they make, the service they provide, and their constant efforts to give back to the community.  Customers will also be asked to engage in the campaign by sharing their own stories of why they are Proud to be Hispanic.

The campaign will come to life in Milagros de Mexico retail and ecommerce stores, through a variety of media channels, and through engaging social media activities.  As part of the campaign Milagros de Mexico will also be partnering with the Latino Community (http://www.latinocf.org/) Foundation to raise money to support local programs that invest in Latino children, youth, and families.

Milagros de Mexico is encouraging people to join the Milagros de Mexico Proud to be Hispanic campaign, through their branded Facebook Pages and a month long contest with various prize give-away’s: Milagros de Mexico (https://www.facebook.com/MilagrosDeMexico?v=app_448952861...), Mirada Beauty (https://www.facebook.com/MiradaBeauty) & Mirella Cosmetics (https://www.facebook.com/MirellaCosmetics).  Throughout the campaign people can post and upload personalized content.  Users will then be able to encourage friends and family to do the same, spreading the word to beProud to be Hispanic.

To participate create a post describing Why you are Proud to be Hispanic using hashtag #MDMProudtobeHispanic.

ABOUT MILAGROS DE MEXICO:

Milagros de Mexico sells health and beauty products to the Latino Community.  The company and its brands include Milagros de Mexico, a health & wellness brand, Mirada Beauty, a skin care & beauty brand, MDM Slim, a weight management brand, and Mirella Cosmetics, a cosmetics brand.  Milagros de Mexico owns and operates 4 retail stores located in established Hispanic neighborhoods in San Francisco, San Jose, Oakland and Redwood City.  Each store offers a wide selection of products, as well as in-store medical services, in a thoroughly bilingual and bicultural environment.  You can also find our products at major retailers, like Walgreens, Wal-Mart, and CVS, in California and Texas.

http://milagrosdemexico.com/news