, South Africa's Largest Online Appliance Store, Launched on 1 October 2013. is the second South African based ecommerce venture after that has been launched by Sovereignty Technology. Sovereignty Technology is a B2B cloud based SaaS (Software-as-a-Service) provider based in Johannesburg.
JOHANNESBURG - Oct. 3, 2013 - PRLog -- would like to present to you: South Africa’s largest online appliance store with the widest range of fridges, freezers, ovens, stoves, rangehoods, cooktops, dishwashers, washing machines, tumble dryers, small appliances & more. This tech startup has big dreams, and big dreams that for once focus on the customer.

Whether they are big, small or from far and wide; delivers appliances straight to South Africans’ doorsteps. Think kitchen, cleaning, cooking, home and personal appliances. We’re talking fridges, freezers, microwaves, tumble dryers, dishwashers, smiley-face toasters and MORE. So, whether you are looking for premium, luxury appliances or need to get the best value for your money, we have a product to match every budget.

Appliance Online is going APPLIANCE CRAZY.

Apart from providing a seamless in-store experience online and offering price transparency, we’re a brand that’s focusing our efforts on ensuring that our customers are properly equipped with the right appliances to suit their needs. Our site is laden with buying guides, helpful tips, user-generated reviews, as well as localized live support, ensuring that our customers make the right decisions without having to spend several hours at an oversized, overcrowded Game or Makro on a precious Saturday morning.

In an endless pursuit for the perfection of localized online customer engagement within the appliances vertical, as well as incorporation of big data analytics in order to further enhance the customer’s experience, we’re bringing the fun back into deciding what appliance is worth your while, and making sure you maximize your use of it. Our Appliance Family (below) will be out and about, spreading the love around the things that make our lives at home and workplaces that much more enjoyable.

Besides making room for your stock-standard brick-and-mortar ‘enhancements’ such as gift registries, credit facilities etc, Appliance Online will also capitalize on its digital existence by integrating functionality not native to traditional offline appliance purchases. Group payment options around shopping carts is just one way we plan to change the way wedding gifts are bought, something we feel the Big Box Retail -equivalents will struggle to incorporate within their offerings.

We think there’s room for a trustworthy online appliance vendor in Africa, and we’re proud to say it was built locally, in Johannesburg.
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Tags:Ecommerce, Appliances, Startup, Johannesburg, Applianceonline
Industry:Retail, Ecommerce
Location:Johannesburg - Gauteng - South Africa
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