Scansure™ Mobile Marketing: How Brands Can Benefit

MUMBAI, India - Oct. 2, 2013 - PRLog -- Scansure™ Mobile Marketing: How Brands Can Benefit

Innovation is central to all the activities at Nebula Personalization Tech Solutions (NPTS) Private Limited (http://www.nebulatech.in), the full service digital marketing company offering managed and completely integrated services in Social Media Marketing, Mobile Marketing and Web Marketing, respectively.

Consistent with its practice of adding value for its clients, the company recently conceptualized and executed some very unique mobile marketing promotions for Pantaloons Fashions, now part of the Aditya Birla Group. As part of its Pujo festival campaign, Pantaloons used NPTS’ SCANSURE ™ Dynamic QR Platform in their print adverts and through sms blasts, emailers and pops. Direct downloads of the twenty five page offer catalogue, Pujo song, click-to-call and store locator on mobile map were some of the key features which were enabled, all using a single code. With the integration of the mobile site, completely designed, developed and launched by Nebula Personalization in a span of only a few days, mobile downloads were also enabled on the home page of the mobile site.

All interactions with the QR were tracked and reported, giving the marketing team complete insights into the effectiveness of its campaign as well as of the psychographics of the customers engaging with the brand’s activity. Date and region wise data along with the type of mobile device used by the customers was available to the brand team. Utilizing this solution, the brand has been able to save millions in what otherwise would have been unnecessary spends in printing lakhs of catalogues. The brand team will now be using these invaluable insights and data to schedule its next campaigns, utilizing the dynamic and cost effective SCANSURE ™ platform.

Measurement of ROI has always been a bane of marketing practitioners. The SCANSURE ™ Mobile Marketing solution empowers companies and brands so that they get to measure the ROI on their marketing spends.

Who should have a mobile strategy?

The straightforward answer is: all businesses with a desire to attract and keep customers, and increase revenue in the future. It’s clear that businesses with serious plans for the future cannot afford to ignore mobile, or become complacent about it and take short cuts to mobile engagement.

For more information about the company’s products and services, visit the website www.nebulatech.in. You can also write to us on info@nebulatech.in on how our solutions can help you create highly efficient and managed digital campaigns for your business and brands.